In the vast sea of international businesses it is easy to get
lost among the crowd but not for realme, the Chinese smartphone and technology
brand. Since entering the market in August 2018, realme has surpassed global
sales volume of 100 million and become one of the top six smartphone brands in
the world in 2021 within just three years, earning the title of being the
fastest emerging smartphone brand to achieve this. With the passing of every
year, Google and Kantar come forward with their ranking of Chinese global
brands to gauge the impact these brands have had on consumers in the global
market.
For the first time since its debut in the international market,
realme has made its way onto the Kantar BrandZ
Chinese Global Brand Builders 2022 TOP 50. Not only was realme the youngest
brand to break into the ranking, the tech democratizer was also given the
special honor of receiving the award for Best Newcomer for Balanced Growth. Being
placed on this list means that realme has finally transitioned from being a
rising star in the industry to a brand with great global influence as the
preferred choice of young people around the world.
As a brand, realme’s philosophy caters towards the global youth population,
embodying the core values that they hold dear such as adventure, activism, and
cost-effectiveness. In the past four years, realme has spread laterally into
the market, introducing high quality products with leap-forward performance and
trendsetting design to young users in 61 global markets. In the future, realme
plans to dive further into its strategic markets with a focus on becoming more
influential in those territories.
The rankings of the BrandZ
Chinese Global Brand Builders Top 50 are based on a survey of over 1
million users across 11 countries which is used to compute the brand power
score for each brand. A comprehensive analysis of the brand power score is used
in order to put the rankings together. The
BrandZ Chinese Global Brand Builders Top 50 provides a scale to measure the
international influence of Chinese brands and has authority and credibility
worldwide. Compared to last year, realme’s brand power has shot up by 20% in
the 11 surveyed markets with a 70% growth rate in the seven developed markets
that were surveyed. With its debut on the list realme has a brand power score
of 294, ranking among the top 13 brands in the consumer electronics category.
Developed markets account for 50% of realme’s calculated brand power.
In recent years, realme's global market share has continued to
grow and its product sales continue to rise. In Q1 of 2022, realme has a global
year-on-year growth of 13%, defying the trend in 14 markets. In some European
markets, such as Spain, Greece and Czech Republic, realme’s market share has
entered the top five, with an overall growth rate of 177%. The South and South-East
Asian market has a good performance as well, with realme taking 16% of the
share in India and entering the top three this year. South America, Middle Asia
and other markets have also made breakthroughs, with realme being among the top
5 brands in terms of market share in Morocco, Peru, and Egypt among other
countries.
realme was built with its own DNA of globalization and has successfully
established an integrated global network of operations. In the future, realme plans
to continue to deepen its global layout and continue to grow into a high-tech
and trendsetting brand with global influence. realme has big plans for the
Pakistani market as its low-cost, high-tech product line has wide appeal in the
country and hopes to emulate the growth it has had in other markets within
Pakistan.
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