Mobicash, continuing with its innovative offerings, has
launched a savings account for its mobile account holders. Aptly titled ‘Bachat
Account’, it provides an incentive to account holders conscious of their
saving habits by offering them a daily profit on maintaining a certain balance
of money in their mobile account. The
profit in the “Bachat Account” is calculated and posted to the mobile account
on a daily basis. This service comes with unique features that are industry
first initiatives, daily posting to the mobile account and option to
subscribe/un-subscribe directly from customer mobile account menu.
This service is available to both existing and new Mobicash
Mobile Account customers.
Aniqa Afzal Sandhu, Senior Director Mobile Financial Services
- Mobilink, while expressing her joy at the launch of this latest product
stated, “This latest product will be of immense benefit to our customer base as
it offers them a handsome return on their earnings and promotes a savings
culture. Around the globe, people are encouraged to save for a better tomorrow,
and our product is a step in that direction. Mobicash wants to provide
Pakistani citizens with a safeguard against economic uncertainty and other
personal emergencies. In line with our vision to bridge the divide between
banked and unbanked proportions, our Bachat Account offers individuals an
opportunity to lead a better lifestyle by encouraging micro-saving.”
This service currently offers mobile account holders three
separate saving plans based on a set range of balance requirements: Bachat Plan
A sets PKR 2500 as the minimum balance, which offers users an annual profit
rate of 6%, Bachat Plan B has a minimum balance requirement of PKR 7,500 with
an annual return of 7%, while Bachat Plan C offers an industry high annual
return of 9% on a minimum balance of PKR 15,000. For a free of charge subscription to a Bachat
Plan, Mobicash Mobile Account holders need to dial *786# from their phone and
go to ‘My Account’ and select ‘Bachat Account’, then choose a relevant Bachat
Plan and enter the MPIN for confirmation.
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