Huawei’s debut on the BrandZ list follows the company’s ranking
on Interbrand’s ‘Top 100 Best Global Brands’ list in 2014
Huawei today announced that it has been named one of
BrandZ’s ‘Top 100 Global Brands’ for 2015, ranking 70 on the list. Marking Huawei’s debut on
the BrandZ list, the achievement follows Huawei’s ranking on Interbrand’s ‘Top
100 Best Global Brands’ list last year.
The BrandZ ‘Top 100 Global Brands’ list is developed by
Millward Brown Optimor, a leading global research agency that operates under
the world’s largest communications services group, WPP. As one of the most
authoritative evaluations of brand influence, the ranking system used for the
BrandZ list is the only one which is based on both brand value on the views of
both potential and existing brand consumers and financial data.
Ms. Doreen Wang, Global Head of BrandZ, said, “Huawei has
made it onto a BrandZ list for the first time today. This is the result of
Huawei’s solid carrier business and also its active expansion into the
enterprise and consumer businesses. Huawei has invested in its global
technology offering, demonstrated with two third of its revenue coming from
markets outside of China. Ranking on the BrandZ list recognizes Huawei’s real
strengths.”
Huawei’s brand value is estimated to be over USD 15 billion
in 2015 and ranks 16th in the technology sector on BrandZ’s list. Ms. Glory
Zhang, Chief Marketing Officer, Consumer Business Group (BG), said, “We are
thrilled to be included on the BrandZ ‘Top 100 Global Brands’ list for 2015.
This proves Huawei has successfully established global brand recognition, which
is one of the largest challenges for Chinese corporations when going global. Huawei
is committed to focusing on innovation and delivering the expectations of our
customers to enhance the end-user experience.”
Huawei follows a globalization strategy that integrates the
best resources around the world to serve the global market. Today, it offers a
full set of global innovation capabilities and systems. Huawei operates in over
170 countries and regions, with two third of its revenue coming from markets
outside of China. Huawei has an R&D presence around the world and invests
at least 10% of its annual sales revenue in R&D. It has established 16
research centers in Sweden, Russia, the United States, India, and other
countries, and operates 31 joint innovation centers in conjunction with its
partners.
Proving the success of Huawei Consumer BG, Huawei ranked as
the third largest smartphone manufacturer in 2014 with global shipment reaching
75 million units, marking a 45% year-on-year growth. Huawei’s brand awareness
has been largely enhanced with the growing global recognition of its flagships
smartphones such as Huawei P8, Huawei Mate7, Honor 6 Plus and Honor
6. According to a research conducted by IPSOS in 32 countries globally,
Huawei’s brand awareness increased from 52% to 65% in 2014 representing
recognition by two thirds of global consumers. In addition, Huawei’s net
promoter score surged to 43%, ranking in the top 3 for smartphone brands,
demonstrating the improvement in brand experience for consumers and resulting
in more device recommendations than before.
In 2014, 52% of Huawei Consumer BG sales revenue was from
overseas markets, the target for 2015 is increased to 60%. Huawei Consumer BG
is committed to communicating its brand through sport, which is the perfect
common language for global citizens. Huawei connects with consumers through
partnerships with football clubs in more than 50 countries and regions, and
local sports activities, such as marathons. Huawei has significantly improved
the consumer shopping experience through 630 Huawei branded shops,
approximately 30,000 retail outlets, and a sales team of approximately 10,000
people worldwide.
About
Huawei Consumer BG:
With 16 R&D centers in countries that include
Germany, Sweden, the US, France, Italy, Russia, India, and China, Huawei’s
products and services extend to over 170 countries, serving one third of the
world’s population. In 2014, Huawei’s smartphone global shipment ranked third
in the world. As one of Huawei’s three business groups, Huawei Consumer BG
offers mobile phones, mobile broadband (MBB) devices and home devices. With
more than 20 years of rich expertise in the information and communications
technology (ICT) sector, an extensive global network, vast global business
operations and network of partners, Huawei Consumer BG is dedicated to bringing
the latest technology to consumers, offering a world of possibilities, creating
extraordinary experiences and realizing dreams for people everywhere.
For regular updates on Huawei Consumer BG, follow us on:
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