Lamudi takes a closer look
at the impact of social media on the real estate industry in Pakistan
Pakistani house-hunters
are now embracing social media over traditional offline methods for finding
their ideal home. This can be attributed to the increasing Internet penetration
in the country.
Pakistan currently boasts 30 million Internet users, 15
million Smartphone users and around 12.8 million active, monthly Facebook
users. According to We Are Social, a UK-based global conversation agency, there
are 19.6 million active social media users in Pakistan. Out of these, 16.2
million social users are active via a mobile device.
We Are Social
further reports that there was a 72 percent growth in active social media users
since 2014. A 113 percent increase was observed in the number of active mobile
social media users. As a result, more property seekers are using social media
via mobile Internet to search for current real estate listings.
Saad Arshed, Country Director of Pakistan’s best real estate
website, Lamudi.pk
commented that: “There is a
social media revolution underway in Pakistan. It is for this reason we
extensively promote our agent’s properties via this channel.
Lamudi’s Facebook page is also registering an increase in the
number of likes, with 1.4 million likes globally to date. This points to the
fact that social media has become an integral tool for house-hunting in
Pakistan and is shaping the future of real estate in our country.”
In a survey conducted by Lamudi.pk in 2015, 87 percent of the
agents acknowledged the role of social media has increased between 2014-15.
Real estate agents and brokers reported an increasing number of property
queries from overseas Pakistanis via these social media tools. Pakistani
nationals living overseas no longer need to return home to look for property as
they can make the most of the social media platforms, especially Facebook.
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