TCL Pakistan Announces Mega 12.12 Sale with Daraz

                                                 

TCL, Pakistan’s leading LED TV brand, has partnered with e-commerce giant Daraz for its massive 12.12 sale, running from December 12th to 17th, 2023. This exciting event promises huge discounts, free shipping, attractive vouchers, and convenient monthly installments on TCL and Iffalcon products.

 

Shop Now: https://bit.ly/47eVTX9

 

“We are thrilled to once again collaborate with Daraz for the 12.12 sale,” said Majid Khan Niazi, Head of Marketing at TCL Pakistan. “This partnership allows us to offer our valued customers unbeatable deals and promotions on our premium televisions, enhancing their shopping experience.”

 

Customers can browse the official TCL store on Daraz and discover incredible offers on a wide range of televisions and air-conditioners.

  

The TCL 12.12 sale offers discounts on your favorite TCL and Iffalcon products. Enjoy free shipping on all orders, redeem additional discounts with exclusive vouchers, and make your dream TV purchase easier with convenient monthly installments. It's a perfect opportunity to save big and enhance your entertainment setup.

As a global leader in the consumer electronics industry, TCL boasts a presence in over 160 countries. The brand is committed to offering Pakistani consumers with premium technology, solidifying its position as a key player in the local electronics market.

 

Don’t miss out on this incredible opportunity to upgrade your entertainment experience with TCL and Daraz’s 12.12 sale! Visit the official TCL store on Daraz today.

GHORA CHOWK FLYOVER PROJECT IN THE BRINK OF COMPLETION

                                                       

The Ghora Chowk Flyover Project in Lahore is on the brink of successful completion, with 95% of the project work already accomplished. This significant milestone includes the completion of NJ barriers and drains on both slopes of the flyover. The project was initiated by Punjab Central Business District Development Authority (PCBDDA), also known as Central Business District Punab (CBD Punjab).

Under the visionary leadership of Chief Minister Punjab, Mohsin Naqvi, the project has been meticulously executed to ensure high quality. Chief Minister Punjab is actively overseeing the project to ensure it aligns with technical specifications and timely completion. The flyover is poised to open for traffic soon, marking a significant step forward in enhancing transportation infrastructure in Lahore. 

Imran Amin, CEO of CBD Punjab, emphasized the commitment to quality standards during the project's development. While expressing his view he said "Ghora Chowk Flyover Project stands as a testament to our commitment to unwavering quality standards. As per the directives of Chief Minister Punjab Mohsin Naqvi, we've meticulously orchestrated every detail to ensure not just completion but a standard that exceeds expectations. This milestone marks a significant leap forward in elevating Lahore's infrastructure,

Rigorous tests are underway to assess the strength of the recently poured concrete. The completion of water-bound, top base, and asphalt on the slopes of the Ghora Chowk Flyover, along with the finished slip roads, signifies a comprehensive achievement. These developments contribute to the overall improvement of traffic flow and infrastructure in the city.

COP 28: Sustainability disclosures are pivotal in driving climate action

                                         

At COP28, four leading global bodies have called for concerted action to ensure sustainability reporting can help provide better information for those driving climate action across the business world.

 

They underlined the potential and importance of a global approach to sustainability reporting standards in enabling decision-making, as well to channel more equitable investment.

 

With the introduction of international sustainability standards from the ISSB – coming into effect in 2024 providing a widely supported reporting baseline – global bodies called for a focus on achieving adoption across the world through the development of skills, capacity and the sharing of knowledge.

 

Panellists at Sustainability disclosures driving climate action  representing ACCA (the Association of Chartered Certified Accountants), the International Organization of Securities Commissions (IOSCO), the International Federation of Accountants (IFAC) and the International Sustainability Standards Board (ISSB) highlighted the importance of this approach in meeting the demands of capital markets.

 

The event also heard of the importance of:

·         ensuring sustainability corporate reporting avoids green washing;

·         having maximum harmony between international and national standards; and

·         building capacity so preparers and users of reporting have the skills and the knowledge required.

 

The accountancy profession has a critical role to play in climate action, both to lead long-term value creation within sustainable economies, and to champion responsible practices in the public interest.

 

At the event in the ICC Pavilion in the Blue Zone on Monday 4 December, Helen Brand, Chief Executive, ACCA, said: ‘Consistent and comparable sustainability reporting will drive change and unlock new opportunities not only for businesses, but for the investor community and other stakeholders.

The accountancy profession has a central role in harnessing these new standards to drive positive action to combat climate change, to help create a better, more sustainable world.’

 

Since 2019, IFAC has been working diligently to advocate for international sustainability standards, including calling for the formation of the ISSB. Asmaa Resmouki, President of IFAC, said: ‘On behalf of my colleagues at IFAC, we are delighted to be able to leverage our significant convening power to bring together the most important stakeholders – including especially the global accountancy profession – to help drive demonstrable climate action. 

 

‘We will continue our support of the development, adoption and implementation of the ISSB’s standards by professional accountants globally, and we welcome the role and responsibility that professional accountants have in this endeavour.’  

 

Participation in COP28 is part of a broader effort from the global accountancy profession to engage with the United Nations. IFAC is an official observer organization to the United Nations Framework Convention on Climate Change (UNFCCC). 

Alibaba.com and Sundur Industrial Estate Co-host Seminar to Support Local Businesses in Global Commerce Journey

                                                    

Alibaba.com, a leading platform for global business-to-business (B2B) e-commerce, today co-hosted the Sundur B2B E-commerce Seminar with Sundur Industrial Estate in response to the growing interest in digital commerce among Pakistani businesses. The event enlightened the attendees with insights into the transformative potential of B2B platforms like Alibaba.com in helping micro, small and medium-sized enterprises (MSMEs) embark on their export journey and scale their business.

During the seminar, Alibaba.com experts shed light on the advantages of adopting B2B e-commerce, highlighting its benefits of expanding customer reach and boosting productivity. Participants were also familiarized with Alibaba.com’s Verified Member program, the top membership tier on Alibaba.com that provides qualified suppliers with on-site verification to help them gain global buyers’ trust.

In addition to informative sessions, the seminar also offered hands-on training sessions to equip participants with the necessary skills and insights to kickstart their B2B e-commerce journey.

This collaboration between Alibaba.com and Sundur Industrial Estate to present the seminar underscored the two companies’ shared commitment to supporting the growth of Pakistani businesses in the digital age.

PUNJAB DELEGATION TAKES CENTER STAGE AT COP28 DRIVING SUSTAINABLE SOLUTIONS GLOBALLY

                                                     

A Collaborative delegation of Punjab Central Business District Development Authority (PCBDDA), also known as Central Business District Punjab (CBD Punjab), and the Ravi Urban Development Authority (RUDA), led by CEO CBD Punjab & RUDA, Imran Amin, participated fervently in the 28th annual United Nations Climate Change Conference (COP28). With over 190 countries and more than 150 pavilions showcasing global climate initiatives in adaptation and mitigation, the delegation engaged in pivotal dialogues with global representatives.

CEO CBD Punjab & RUDA, Imran Amin, actively engaged with delegates from diverse nations at their pavilions, focusing discussions on critical climate topics encompassing carbon credits, smart solutions, IoT, green energy, urban sustainability, water conservation, and renewable cityscape solutions.

CBD Punjab and RUDA spotlighted their visionary approach aimed at combating environmental degradation while enhancing environmental quality through multifaceted initiatives. These encompass policy implementations, green development practices, LEED certification, smart city frameworks, tree plantation drives, rainwater harvesting, wastewater treatment, and renewable energy generation. Both entities maintain a sustainability-centric focus, integrating eco-friendly features to curb carbon emissions and advocate for green practices.

Chief Minister Punjab, Syed Mohsin Raza Naqvi, will deliver a keynote address at COP28, on Wednesday, December 6, 2023, highlighting the Province of Punjab's commitment to addressing climate challenges. Additionally, a critical discussion session on the climate finance landscape in the region, will feature esteemed panelists including Zahid Akhter Zaman, Chief Secretary Punjab, Imran Amin CEO CBD Punjab & RUDA, Iftikhar Ali Sahoo, Chairman, Planning and Development Board, Dina Umali, Director of Sustainable Development, World Bank, South Asia Region, Dr. Ibrar Chaudary, Professor Oxford University, and Mr. Ali Tauqeer Sheikh, Climate Change Specialist.

Over 123 countries including Pakistan signed a 'COP28 UAE Declaration on Climate and Health' to accelerate actions for safeguarding public health from escalating climate impacts. The active involvement of the Government of Punjab delegations at COP28 signifies the region's unwavering commitment to fostering sustainable solutions and global collaboration in the ongoing battle against climate change, setting a precedent for proactive environmental stewardship and international cooperation.

Google Celebrates Success of App Growth Lab Program, Reinforces Commitment to Empower Pakistan's App and Gaming Industry

      

Last week at Google’s Apps Growth Lab Graduation event, Google celebrated 94 Pakistani game and app development studios graduating from the second edition of Google's App Growth Lab program. Expanding their impact beyond mobile game developers, for the first time in 2023, this initiative included app developer studios and companies eager to accelerate their growth with Google. The total number of studios participating this year was 254, up from 54 last year, showcasing the program's augmented impact on Pakistan's app and gaming ecosystem.

The program, which took place from June to September 2023, comprised two pivotal phases: an educational phase followed by an extensive support phase. Building on the success of last year, this edition of the program saw significant enhancements to deliver a more tailored learning experience. Customized training sessions addressed the unique needs of gaming and app developer clients at different stages of their business journeys. 

Throughout the program, participating studios had the exclusive opportunity to learn from Google experts across various domains, including Google Ads, AdMob, and Play. Immersive educational workshops and mentoring sessions provided valuable insights, while industry leaders and peers from across the globe shared their expertise on navigating the path from app development to launching apps, and scaling their app business to reach a global audience

Farhan Qureshi, Google Regional Director for Pakistan, Bangladesh and Sri Lanka, while addressing the attendees, said, “The rise of Pakistan’s app economy is a story of inspiration for the world. Apps developed in Pakistan were downloaded 4 billion times globally in 2022. Also, in 2022, 65 apps from Pakistani developers reached the top 10 charts in Gaming and Apps verticals on Play Store and App Store. 

Pakistani developers, who took the 27th position in terms of global downloads back in 2018, today form the 16th largest developer market by downloads, making Pakistan the fastest growing developer market in the world.”

 

Ehtisham Malik, Head of Marketing at MicZon who joined the Growth Lab program in 2022, also shared, “The Growth Lab program is an important initiative that will take Pakistan’s gaming industry to the next level."

 

"All the information we learned at Growth Lab has been very helpful and relevant to our business. Thank you Google Gaming Growth Lab Pakistan for helping Pakistani developers and publishers!" he added.

 

Shoaib Ali, CEO of Al Basirr Technologies Private Limited, a 2023 Apps Growth Lab participant, also said, “The impact of the training and support received from Google Apps Growth Lab is reflected in the record growth we have made in the last couple of months. The growth achieved in this short span surpasses what we were able to accomplish in the past six years. For this, we are extremely thankful to the entire Google Apps Growth Lab team for their firm commitment to our success.”

Graduates of Apps Growth Lab can extend their partnership with Google by applying for the Google App Acceleration Program (GAAP), where they can continue to receive support from Google specialists. Various former GAAP participants are now priority Google partners.

Dareechay Films Unveils the Trailer for the Highly-Anticipated Crime Thriller "Chikkar"

                                                                

Usman Mukhtar and Ushna Shah Take Center Stage in a Film Directorial Debut by Zaheer Uddin

Dareechay Films is ready to captivate Pakistani audiences with the release of the long-awaited theatrical trailer for "Chikkar." Scheduled to hit screens nationwide on December 22, 2023, this crime thriller marks the directorial debut of Zaheer Uddin.

Zaheer has earned recognition for his unique approach, infusing insightful storytelling into numerous well-known TV commercials. He not only produced these commercials but also played a pivotal role in conceptualizing and scripting the majority of them.

Speaking on the trailer launch, Writer and Director Zaheer revealed that "Chikkar" delves into the harsh realities of our society-issues everyone witnesses but often chooses to ignore. 

He further added, “It's a cinematic journey that explores the complexities in our country, promising a unique blend of suspense, drama, and realism.”

The theatrical trailer promises a film with a distinct style, incorporating seriousness, creativity, engaging situations, sensitive topics, and realistic scenery. Set in a small town in Punjab, this Dareechay Films production guarantees a gripping crime suspense experience.

"Chikkar," a social diary unfolding over 8 days, features stellar performances by Usman Mukhtar, Ushna Shah, Faryal Mehmood, Nausheen Shah, Saleem Mairaj, Ali Sheikh, Adnan Shah Tipu, and other seasoned TV and theatre actors.