realme looks back on two years of phenomenal growth with users and employees at second-anniversary celebration

realme, the world’s fastest-growing smartphone brand, recently shared the drivers behind its explosive growth and international success in an open letter written by Sky Li, realme’s Founder and CEO to employees during the company’s second-anniversary celebrations, “the realme 828 FanFest”. Held on August 28, the two-year-old company launched a social media campaign to highlight the milestones achieved thus far.

Before the celebrations, realme collected thousands of stories from loyal fans with the headline: “Dare to be_____.”  Many fans responded with anecdotes on how they resonated with the brand values and dared to surpass themselves while facing adversity and challenges. realme has selected nine stories and made them into videos to show the “Dare to be realme” spirit of realme fans.

With an eye on the international market from the outset, realme’s international marketing division has grown to more than  61 markets. realme credits its fast growth to the hyper-localization and a deep understanding of their target consumer. They also employed various internationalization strategies that brought success, included light-asset, and short channel to face the consumers directly.

As a new entrant to many global markets, realme had to build up a reputation quickly and convert customers. Li said: “We built our teams locally from the ground up. We allowed them to use the resources they had to send our message of ‘Dare to Leap’ to the youths and young professionals. We realized this was a desire that transcended cultures and was familiar to young people everywhere.” realme’s marketing strategies involve hiring local teams to support collaboration with their fans and consumers to make content that is relevant and resonant with their audience.

realme has placed itself at an exciting niche in the market, target young consumers who enjoy high-quality and trendsetting designs but are also sensitive to prices. Li said: “realme grew extremely fast because we were true to our mission: to create products with leapfrog performance and trendsetting design, and to build a smart life for young people with Internet of things. Being consistent and original showcased our brand values, which gained us trust, which is especially important for a young company like us.”

For the young users of realme, success to them is not merely about price but also about value. Keeping in line with its target audience, realme is the popularizer of 5G technology, being one of the first smartphones to incorporate 5G capability into its products, such as the realme X50 Pro 5G.

For their next challenge, realme plans to take on the AIoT market and introduce over 100 AIoT products in 2021 for its consumers. “We have proved in two years that a new brand can also have opportunities, but this is just the beginning. There are infinite possibilities in the future. The dare-to-leap spirit will accompany us to continue to move forward”, said Li in the open letter.

Enjoy Endless Handheld Infotainment with the all new HUAWEI MatePad T 8

Huawei aims to bring more and more devices as part of its 1+8+N product strategy whereby it shall enable consumers to adopt a full-fledged affordable smart lifestyle. Therefore, the HUAWEI MatePad T 8 is available to purchase at PKR 23,999/- only.

The way consumers read books is changing, with tablets becoming the ideal solution for reading wherever and whenever suitable without having to carry around heavy books. As watching movies and listening to music on your tablet becomes the norm, why not make it the ultimate entertainment hub by also incorporating your reading library. Through careful ergonomic design, ultimate portability and the eBook mode, the newly launched HUAWEI MatePad T 8 is the perfect eBook reader for adults and children alike.

When it comes to using your tablet as an eBook reader, it is crucial that it is lightweight enough for users to comfortably hold for a long period of time. Through careful design, Huawei has been able to design the Huawei MatePad T 8 to come in at only 310g, which is lighter than a lot of other affordable tablets on the market. Furthermore, the ergonomic Micro-arc design ensures a comfortable hold even over long periods of use. Another advantage of this slim line design is that it makes it very comfortable for children to use, which is essential when it comes to encouraging young people to read.

When you are engrossed in a book and staring at a screen, often for hours on end, it is important to have an immersive yet comfortable user experience. Maximising the impact of the tablet’s striking 8-inch display, the HUAWEI MatePad T 8 features ultra-slim bezels, with a high screen-to-body ratio of 80%. This ultra slim bezel design allows for a truly immersive viewing experience, transforming the way you read a book.  HUAWEI MatePad T 8 has some eye protection features, such as Eye Comfort mode, eBook mode, and its Kids Corner has blue light filter, posture alerts and bumpy road alerts. This is especially important when encouraging children to read as they have more sensitive eyes.

Designed to keep users entertained for hours on end, the HUAWEI MatePad T 8 features an octa-core processor combining four high performance cores running at 2.0GHz and four efficiency cores at 1.5GHz. The advanced chipset works in tandem with the 5100mAh high capacity battery embedded in the tablet to support up to 12 hours of continuous local video playback, or up to 600 hours of standby time, meaning you can always rely on it to dip into your book whenever suits.

As our lives become ever busier and more mobile, users are constantly looking for ways to streamline their work and home life. This includes the age-old pastime of reading – whether it be for pleasure or for your job. With the HUAWEI MatePad T 8, this stylish Deepsea blue tablet is much more than just a piece of tech, it’s the portal to thousands of amazing stories.

Power, Performance and Affordability – Meet the New HUAWEI MatePad T 8

In line with the 1 + 8 + N product strategy, the HUAWEI MatePad T 8 extends the league of innovative products by Huawei as a compact, all-rounder tablet for everyone that goes on sale nationwide for PKR 23,999/- only

The consumer technology threshold stands revolutionized today. While Huawei is leading the charge from the front, it has once again extended its 1 + 8 + N product strategy in Pakistan. This time, by introducing a tablet that packs power, performance, a FullView display and long-lasting battery life – all in a compact offering. Usually brands are racing to produce tablets at cheaper and cheaper prices, often compromising on the performance. With the newly launched HUAWEI MatePad T 8 however, Huawei has crafted an affordable tablet which does not compromise on powerful performance. Equipped with an Octa-core chipset and utilizing EMUI 10, which has been optimized for performance, the HUAWEI MatePad T 8 is built to offer customers a smooth user experience to rival flagship tablets at a price tag of PKR 23,999/-. The MatePad T 8 is available to purchase online and in stores nationwide.

Designed to support a diverse range of work and play scenarios, the HUAWEI MatePad T 8 features an octa-core processor, and the main frequency is up to 2.0 GHz, which greatly increases the tablet’s processing speeds. Users can seamlessly swap between using the tablet as a mobile office to playing games and browsing social media with extreme ease. With this, expectations of what is capable on an affordable tablet will be exceeded by users on a daily basis.

The advanced chipset works in tandem with the 5,100mAh high capacity battery embedded in the tablet to support up to 12 hours of continuous local video playback, or up to an impressive 600 hours of standby time with the screen off . With such a remarkable battery life, the HUAWEI MatePad T 8 is as reliable as it is powerful, with the user being able to put the tablet through its paces with no fear of running out of juice.

The HUAWEI MatePad T 8 offers a host of intelligent features with EMUI10.0.1. The custom Android operating system is optimised for rapid response and features a carefully developed Dark mode, based on Huawei’s human factors research, which offers a more comfortable reading experience for users. Furthermore, with magazine-like layouts, users can read on their tablet in a way which is reminiscent of holding physical books. Furthermore, the implementation of an exquisite Morandi Palette means EMUI10 looks more charming and elegant than ever.

With a striking 8-inch display utilising a high screen to body ratio of 80%, the outstanding powerful performance of the HUAWEI MatePad T 8 is given the platform it deserves to shine. The Octa-core chipset and outstanding display work in harmony to offer a smooth experience.

Overall, the HUAWEI MatePad T 8 instantly fills a gap in the market for a budget friendly tablet that does not compromise on powerful performance. With an octa-core processor and main frequency of 2.0 GHz, users can rely on the tablet to keep up with the tasks of a busy lifestyle with the reassurance that it will last all day long with a 5100mAh high capacity battery. Gone are the days of having to decide between the price or feature set of your tablet, with the HUAWEI MatePad T 8 able to tick both boxes.

realme C12 sold out on Hot Sale making realme Pakistan best selling brand on saamaan.pk

realme Pakistan recently launched the realme C12. After a successful online launch and sold out over 2000 pieces under first 10 minutes of its Hot Sale at Saamaan.pk now the realme C12 is now up for sale nationwide by August 26, 2020.

Saamaan.pk recognized realme Paksitan as it’s Best Selling Brand. Further discount on realme products is also live till 31^st August on Bank Alfallah Credit Cards. Check out alfamall.com for more details. realme C12 has a number of advantages from the photography sector and a super large battery capacity. Newly launched device gives youth a new choice of 6,000 mAh smartphone in the entry-level price segment.

realme accomplished tremendous growth records by creating flash sales and primarily selling products online. This is also in tune with its snappy young customers who get a stylish and fast partner that suits their style in realme. Brand has seen new sale records with each price drop with the entire stock being sold out in minutes or even seconds at instances.

All new realme C12, the device will come with a massive 6,000mAh battery, which according to the company comes with a 57 days standby time 46 hours of voice calling, or 60 hours of music playback on a single charge. Apart from this, realme C12 will sport a triple camera setup on the back along with a LED flash and a capacitive fingerprint sensor. On the front, the device will feature a single camera located inside of the waterdrop notch on top.

realme C12 has a 6.5-inch Mini Drop HD + display which comes with 1600 x 720 pixels screen resolution. Its aspect ratio is 20: 9 and screen to body ratio of 88.7 has been given. The phone’s screen is coated with Corning Gorilla Glass Protection. For security, users will get the facility of the rear fingerprint sensor. realme C12 runs on a 2.3GHz Octa-Core MediaTek Helio G35 processor and users can expand its storage using a microSD card.

realme C12 is the company’s budget range smartphone and has a triple rear camera setup. The primary camera of the phone is 13MP. While a 2MP monochrome sensor and a 2MP macro lens are present. At the same time, the phone has a 5MP front camera for selfies

realme C12  only variant 3GB of RAM + 32GB ROM comes with two beautiful colors Marine blue & Coral Red powered by a MediaTek Helio P35 processor. It run Google’s Android 10 operating system with the company’s own Realme UI on top at just Rs. 21,999/-.

Rebuilding a Greener, More Inclusive and Prosperous Recovery in Pakistan

Virtual Roundtable hosted by ACCA and in collaboration with CERB and PICG

A new “plan of action” is in the making following a high-powered virtual roundtable comprising a broad range of panellists from NGOs, corporates as well as the international investment community, in addressing the critical challenges facing members of the Association of Chartered Certified Accountants (ACCA) in Pakistan, the Pakistan’s Business Council’s Centre of Excellence in Responsible Business (CERB) and the Pakistan Institute of Corporate Governance (PICG).

A vibrant discussion about how to move the country forward in reducing plastic and waste, lowering carbon emissions, making a more positive social impact and trusting businesses as stewards led to a formal “plan of action” letter to policy makers in Pakistan.

The online conference featured contributions from prominent environment and sustainability advocates and trailblazers such as Hammad Naqi Khan, DG, World Wide Fund for Nature Pakistan, Jimmy Greer, Head of Sustainability, ACCA, Samar Hasan, Co-founder and CEO, Epiphany, Muhammad Shamoon Tariq, Vice Chief Investment Officer/ Partner, Tundra Fonder AB, Ahsan Jamil, President & CEO, Pakistan Institute of Corporate Governance, Ehsan Malik, CEO, Pakistan Business Council, Waqar Ahmed, Head of Corporate Affairs, Nestle Pakistan, Babar Lakhani, Chief Executive Officer, Lakson Investments Limited, and Kate Lazarus, Asia ESG Advisory Lead, IFC - International Finance Corporation.

“We can’t deny that there is a sense of urgency here. No longer can companies ‘fake it till you make it,’ so in some ways we need a ‘carrot and stick’ approach to corporate governance,” explained Ahsan Jamil, CEO of the Pakistan Institute of Corporate Governance.

“We are being forced to accept the impact of the megatrends facing Pakistan, like climate change, water scarcity and emissions. If we are going to achieve a greener, more inclusive and prosperous Pakistan, then the current set of leaders who are navigating us must do things very differently to what they have done in the past,” he added.

Ehsan Malik, CEO of the Pakistan Business Council, explained how there was a steep learning curve before Covid-19 and that this crisis has accelerated the need for greater awareness: “We are at a stage now where we need more collaboration, clarity and formality. Some companies are working towards sustainability within their own industry, but businesses need more guidance and education about how to impact Pakistan’s community and economy. The PSX, for example, is turning the dial in the right direction, but we need to help businesses take action and move forward.”

Arif Mirza, Head of Policy for Middle East and South Asia at ACCA, also pointed out how integrated thinking for ESG should drive internal reporting: “There is an alphabet soup of (ESG) reporting standards out there. When it comes to the accounting profession and financial reporting, there’s a huge cloud of ambiguity around ESG. Everyone knows they need to report (on financials) using IFRS, but it’s time we have some kind of ESG reporting standards convergence moving forward.”

Hammad Naqi Khan, Director General of WWF Pakistan, concluded that we need to raise the bars: “Not one, single factor can address or solve these urgent challenges because they are too huge and complex, particularly in Pakistan, where poverty and the loss of biodiversity are worsening. Despite the present government’s new green initiative, we need to work harder to make better outcomes for the people, the economy and the planet, and today’s talk emphasised how this can only happen with strong partnerships on all levels.”

All three organisations working on this “call to action” are non-profit and registered under Pakistan’s Section 42.  As Mirza, explains, “Our agendas, in terms of adding value to the public and business community are shared. Our ambitions in the environmental and social and governance agenda, and thus the prosperity of the people of Pakistan is very much linked to economic growth.”

realme fan fest 20-8; Fastest Growing AIOT Brand offering newly launched products on Hot Sale Saamaan.pk

realme’s explosive performance has made it one of the fastest growing smartphone brands in the world with over 40 million global users, and today the company is expanding into the nebulous “lifestyle tech” market with products in new categories.

After several speculations, online leaks and teasers, realme has launched it much-anticipated products in Pakistan on August 18. The watch, which goes by the name realme Watch, is the company's first-ever smartwatch. realme c12 which has a massive 6000 Mah bttery, realme Buds Q co created with franch designer Hose Levy with bass boost drivers.

These amazing realme products among others like realme 6 (8GB Ram & 128 GB storage )will be available on Fan Festival sale live on saamaan.pk 12am sharp 20th August with upto 25% discount. realme Pakistan is being recognized as the fastest growing AIOT brand. To share the moment with real fans Super Brand Day Hot Sale deals are:

realme 6 (8GB+128GB) Hot Sale Price PKR 43,999

realme BudsQ Hot Sale Price PKR 4,499

realme smartwatch Hot Sale Price PKR 9,499

With Dare-to-Leap spirit, realme makes continuous efforts to bring to the youth products beyond expectation and quickly successfully manage to achieve more than 40 million global users. Focusing on AIoT, realme plans to create a complete AIoT ecosystem young brand has grouped its AIoT products into three categories — Personal, Home and Travel.

In 2020, realme has implemented a 'Smartphone + AIoT' dual-driven strategy. In spite of a challenging economic environment, realme has successfully met targets laid out in this initiative. realme is on track to launch over 50 AIoT products in 2020 and over 100 the following year. In Q1 2020, despite realme being a new entrant into the smart personal audio market in India, it has secured a third place in terms of market share, according to a report by Canalys, a research firm.

realme defines its AIoT strategy as a "1+4+N" initiative, which refers to one core product (smartphones), complemented by four major groups of lifestyle devices (speakers, earphones, TVs and watches) which is in turn supported by "N" types of smart accessories.

HUAWEI AppGallery Further strengthens its Financial Apps Suite with Easypaisa

In a bid to enrich the HUAWEI AppGallery experience, more and more financial apps are being ported to the world’s top third app marketplace.

HUAWEI AppGallery, the world’s top third app marketplace is growing by leaps and bounds. Since its global launch in April 2018, the AppGallery is available in over 170 countries/regions, with 420 million monthly active users globally as of March, 2020. In Pakistan alone, Huawei has been bringing the top 100 apps based on user reviews on its AppGallery, with the most recent addition of Pakistan’s No. 1 Payments App Easypaisa.

The inclusion of Easypaisa on the HUAWEI AppGallery had long been anticipated. Now, Huawei users can access their Easypaisa wallet and do all their expense transactions, pay bills, accept remittances – to truly adopt a digital way of life. The arrival of Easypaisa heralds a feat as the HUAWEI AppGallery advances on porting leading financial apps from Pakistan on its marketplace.

As Pakistan’s No. 1 Payments App Easypaisa went live on the HUAWEI AppGallery, Scott Huang, Country Manager, Huawei Pakistan observed: “Our consumers have shown a growing interest in the HUAWEI AppGallery by using it to download apps, and revel in the true Huawei experience. The HUAWEI AppGallery has swiftly grown to become the top third app marketplace around the world, bolstered by Huawei’s global domination as the No. 01 smartphone brand in Q2 2020. In Pakistan alone, we have seen more and more people use the HUAWEI AppGallery to not only get their favourite apps, but also submit their wish lists for apps to be ported to the platform. Therefore, we are elated to bring Pakistan’s leading digital payment platform Easypaisa on the AppGallery to give our consumers a remarkably convenient experience.”

Huawei has been hard at work to bolster its AppGallery for its consumers, while the applications on the platform got a total download of 210 billion times within 2019. Consequently, the Huawei Mobile Services (HMS) Ecosystem has achieved rapid growth globally. By July 2020, Huawei has over 700 million monthly active device users. The number of registered developers worldwide has reached 1.6 million while more than 81,000 applications have integrated with HMS Core.

While sharing his thoughts on the development, M. Mudassar Aqil, President & CEO of Telenor Microfinance Bank remarked: “Being Pakistan’s No. 1 Payments App means that we are available to anyone who wishes to gain access to the Easypaisa wallet. Therefore, our inclusion on the HUAWEI AppGallery is synced with our aim to increase the Easypaisa customer base, of which we saw a notable growth in the year 2019 with 6.4 million mobile wallet users. The collaboration between Telenor Microfinance Bank and Huawei proclaims our growing relationship with the latter’s consumer base – a bond that we look forward to nurture, much like the association with all our customers across Pakistan.”

Huawei also debuted their Petal Search Widget – Find Apps, which is already available for download via HUAWEI AppGallery. The new search tool offers Huawei users an open gateway to a million apps – with convenience and ease to download and install them right away. This search tool is the one-stop solution for all your application needs on a Huawei device. You can find apps like HBL, Daraz, ARY News, Askari Bank, Geo News, My Zong, Hum TV, Zameen, Pakistan Railways and much more! Meanwhile hundreds of major new apps continue to be added to the AppGallery every week.