TCL Brings Joy to SOS kids’ with memorable PSL Stadium Experience

 

Lahore: In a heartwarming gesture, TCL, Pakistan's No.1 LED TV brand, took a truly special initiative to bring joy to the hearts of over 50 children from SOS Village. Amidst the bustling excitement of PSL, TCL Pakistan extended an invitation to these deserving children, offering them an unforgettable experience at the cricket stadium. Transported to the iconic Gaddafi Stadium, the children were immersed in the electrifying atmosphere as they witnessed the thrilling PSL match between Peshawar Zalmi and Islamabad United. Surrounded by the cheers of passionate fans and the exhilarating energy of the game, their faces lit up with delight, creating moments of pure happiness.

As part of TCL Pakistan's ongoing commitment to fostering community development and promoting sports among the youth, this initiative exemplifies TCL’s dedication to enriching the lives of children. The event, set against the backdrop of Gaddafi Stadium, aims not only to provide entertainment but also to inspire and instill a love for sports in the hearts of these young individuals.

TCL Pakistan has a long-standing tradition of supporting cricket in Pakistan through strategic sponsorships with prominent PSL teams, including Peshawar Zalmi, Islamabad United, and Quetta Gladiators. Through TCL's #TheCricketLife Campaign and its partnership with the Pakistan Cricket Board (PCB), TCL is deeply committed to supporting sports and providing unforgettable experiences to fans. By leveraging these partnerships, TCL Pakistan consistently seeks opportunities to give back to the community and make a meaningful impact on society.

Majid Khan Niazi, Marketing Director TCL Middle East and Africa, expressed his enthusiasm for the initiative, stating, "At TCL Pakistan, we believe in the transformative power of sports to unite communities and inspire positive change. By inviting the children from SOS Village to experience the exhilaration of a PSL match firsthand, we aim to create lasting memories and inspire dreams for a brighter future."

TCL Pakistan's collaboration with SOS Village underscores its commitment to social responsibility and uplifting the lives of children across Pakistan. Through initiatives like these, TCL Pakistan continues to demonstrate its unwavering commitment to corporate social responsibility, leveraging its resources and influence to make a meaningful difference in the lives of individuals and communities nationwide.

Infinix Electrifies the Future of Mobile Gaming at MWC 2024 Infinix Achieves Outstanding AnTuTu Benchmark Score of 2,215,639 with MediaTek Dimensity 9300, Infinix's First CoolMax System, and AI Management

   

Lahore: Infinix, a trendy tech brand crafted for young consumers, proudly introduces a revolutionary flagship-level concept in mobile gaming technology at ShowStoppers MWC 2024, the official networking event partner of MWC, one of the world's largest and most influential connectivity events. Themed ‘Electrify Gaming Future’, this cutting-edge technology redefines the mobile gaming experience through state-of-the-art features enhanced with Artificial Intelligence (AI). Infinix's groundbreaking innovation surpasses expectations, achieving an unprecedented score of 2,215,639 in the AnTuTu benchmarks, thanks to the seamless integration of the industry's most advanced mobile chip, the MediaTek Dimensity 9300, Infinix's first CoolMax system, and an AI management platform.

Tony Zhao, General Manager of Infinix, expressed his excitement about the groundbreaking announcement of the all-new Infinix flagship-level concept mobile gaming technology, stating, 'With this electrifying innovation, we are taking mobile gaming to the next level and solidifying our position as a world-leading gaming smartphone provider. The latest technology from Infinix surpasses the competition, and we are thrilled to present this concept to the world of mobile gaming enthusiasts at ShowStoppers MWC. Game on!"

Setting a New Standard

Infinix proudly achieves an industry leading benchmark score on AnTuTu with 2,215,639, solidifying its position as the leading smartphone in the mobile gaming industry for processing power. This remarkable accomplishment is made possible by harnessing the immense power of the MediaTek Dimensity 9300 chipset. With its All Big Core CPU and powerful GPU, users can expect seamless multitasking, smooth gameplay, and immersive gaming experiences with superior graphics rendering. In combination with Pixelworks visual processors, Infinix guarantees a visually captivating gaming experience with high screen refresh rates of up to 180Hz for FHD+ resolution and 144Hz for WQHD+ resolution, meeting the demands for exceptional display performance in smartphones.

The Industry's First Semiconductor and Air-Cooling System - CoolMax

Infinix's flagship-level concept mobile gaming technology takes full advantage of the pioneering CoolMax System, a revolutionary cooling solution that leverages Thermal-Electric Cooling (TEC) and the Peltier effect to efficiently regulate temperature and dissipate heat from its components. This groundbreaking integration sets a new standard in the industry, ensuring optimal performance even under ambiance temperature conditions. By reducing temperatures by up to 10 degrees Celsius^[1], the CoolMax System optimizes chipset performance without compromising on overall system efficiency, enabling users to enjoy longer and more intense gaming sessions.

Leading the Future of Mobile Gaming

Infinix's AI algorithm dynamically adjusts core utilization based on different scenarios, intelligently assigning tasks to the most powerful core for high visual performance and conserving energy by utilizing smaller cores during periods of low visual demands. This AI-driven optimization ensures the chipset operates at peak efficiency without constantly running at maximum performance, leading to reduced heat generation and lower temperature levels. The integration of AI not only enhances gaming experiences but also contributes to energy savings and effective thermal management.

Infinix's First Dual-Core Flagship Gaming Smartphone

Building on the success of its flagship-level mobile gaming technology, Infinix is excited to announce its plans to launch its first dual-core flagship gaming smartphone in 2024. This much-anticipated device is set to redefine the gaming experience, offering unparalleled performance and immersive gameplay. Stay tuned for more updates as Infinix continues to revolutionize the gaming landscape.

Where Tomorrow Electrifies Today

Infinix proudly showcased an array of industry-acclaimed technologies at ShowStoppers MWC 2024. Among these groundbreaking innovations was the Infinix E-Color Shift, the industry's first programmable custom skin technology, empowering users to personalize the appearance of their devices like never before. Additionally, Infinix unveiled the Infinix AirCharge—a magnetic resonance-based safe wireless charging technology with the potential for mass production, promising a seamless charging experience.

Lastly, Infinix has introduced the Infinix Extreme-Temp Battery, the industry's first battery technology capable of supporting charging in extreme cold temperatures as low as minus 40 degrees Celsius. A similar technology will be featured in the upcoming Infinix product launch, making Infinix the first in the industry capable of recharging under extreme weather conditions in its class. These pioneering technologies exemplify Infinix's commitment to pushing the boundaries of what is possible in the mobile industry.

Infinix X5 LED TV series, Prosper into a Fascinating World of Entertainment

                                              

The future of LED TV has now reached Pakistan, where an unmatched filmic experience coupled with an acoustic ecstasy will push the tech-savvy communities into a fascinating world of entertainment.

Infinix X5 TV series featuring A 55-inch display, surrounded by a fascinating bezel-less design and metal frame is what Infinix Pakistan is planning to launch in the Pakistani market, and that too in near future.

It would be an interesting scenario to watch, how this top smartphone brand might take over the LED TV market of Pakistan. The Infinix X5 has already been introduced in some countries and its ever-growing popularity in those markets have raised alarm-bells among its competitors.

The 55-inch screen, which generates a cinematic experience at home and a bezel-less design, for an immersive viewing experience with a sleek and modern aesthetic durability are not the only key features of Infinix X5 TV. The list for this state-of-the-art high-tech masterpiece is long, and once specifications begun to unveil, it will become even harder for some, to stay calm.

Infinx X5 series is also equipped with a boasting Ultra HD 4K resolution, which allows a greater screen real estate, enabling users to comfortably multitask or enjoy the split-screen content, without compromising the image quality. This technology enhances the visual quality and fidelity of content, making it ideal for enjoying high-definition movies, gaming, sports and other multimedia content with unparalleled clarity and detail.  

This is not the end, Infinix X5 TV offers Digital Dolby Audio technology and dual-box speakers that deliver rich, crystal-clear sound, transforming the living room into a cinematic oasis. Users who appreciate high-quality audio and immersive entertainment experiences, such as movie buffs, gamers, music lovers, and home theater enthusiasts, can benefit greatly from this.

So, prepare to be amazed and stay tuned for exclusive launch events and promotions that will add an extra layer of excitement to the unveiling of this game-changing TV. Experience the world in vibrant detail with X5 TV's series bringing visuals to life like never before.

Hexing to Showcase Innovative Solar Solutions at the Solar Pakistan Exhibition

                                                      

Hexing Energy (Pvt) Ltd., a pioneering entity in sustainable energy solutions, is going to participate in the upcoming Solar Pakistan Exhibition, which will be organized from February 27^th to 29th, 2024. 

The company is a subsidiary of Hexing Group, which has been working in Pakistan since 1998 and holds a significant market share by supplying over 10million sets of electricity meters.

Solar Pakistan will serve as a platform for Hexing Energy to solidify its presence further in the Pakistani market. The purpose is to reinforce company’s commitment to revolutionize Pakistan's energy landscape.

At the event, the company’s management will showcase its cutting-edge technology for solar kits, alongside Livoltek inverters and batteries. Livoltek is also a subsidiary of Hexing Group, and has been actively contributing to the renewable energy sector in Pakistan.

Commenting on the participation, Mr. Leo Xu, Director Global Marketing and Regional CEO of South Asia of Hexing Group expressed enthusiasm, stating, "We are excited to unveil our latest solar solutions at the Solar Pakistan Exhibition. Our mission is to make electricity green and easily accessible in Pakistan. By providing innovative products and energy management solutions, we aim to energize Pakistan and the world for a brighter tomorrow."

With a vision to emerge as a key leader in providing green energy products and energy management solutions in Pakistan, the company remains steadfast in its commitment of driving sustainable progress and ushering in a greener, more prosperous future for the nation and beyond.

Employers warned that strong diversity and inclusion culture is critical as they face continuing talent crunch

                                                  

In a comprehensive survey, ACCA's Global Talent Trends 2024 highlights a critical diversity and inclusion culture, AI's role in the profession, and mental health concerns in the workplace, with an in-depth look at South Asia's unique market dynamics.

This wake-up call for employers comes in the biggest global talent survey across the accountancy profession, ACCA’s (the Association of Chartered Certified Accountants) latest annual Global Talent Trends survey 2024 provides a unique and vital view of how people feel about their life at work.

Almost 10,000 professional accountants from 157 countries were asked about the concerns they held around work in the future as well as aspirations for their careers. The survey also assessed key workplace issues such as hybrid working, diversity, mobility and mental health and the cost-of-living crisis.

According to the survey, a significant 73% of professionals believe that a robust diversity and inclusion culture is crucial in choosing an employer, signalling an urgent call for organisations to broaden their diversity initiatives beyond traditional dimensions to include aspects such as age and neurodiversity.

Furthermore, the survey reveals a mixed reception towards AI, with 78% of respondents acknowledging its potential to enhance the role of finance professionals by allowing them to add more value. However, there's a palpable concern about the rapid pace of technological change, with a notable demand for more training on technology (85%) to ensure professionals are well-equipped to leverage these advancements.

 

The mental well-being of employees also emerges as a critical concern, with 57% of respondents reporting that work pressures adversely affect their mental health. This underscores the necessity for employers to intensify their support and develop more effective well-being programs to alleviate work-related stress and anxiety.

 

Assad Hameed Khan, Head of ACCA Pakistan, comments, “The shortage of talent and cost of meeting pay rise demands, together with the many job opportunities available to professional accountants, mean that attracting and retaining talent presents a huge ongoing challenge for employers.

 

“As we navigate through these transformative times, businesses in Pakistan can differentiate themselves in a competitive market by cultivating an environment that values diversity, leverages technology for human advantage, and places employee well-being at the forefront of their agenda. By doing so, we not only enhance our global competitiveness but also ensure a resilient and future-ready finance profession."

 

ACCA Pakistan's focus on these key areas reflects a broader commitment to addressing the challenges and opportunities presented by the global talent trends. By aligning with the insights provided by the Global Talent Trends 2024 survey, ACCA Pakistan aims to contribute to the development of the finance profession towards a more inclusive, technologically adept, and mentally healthy future.

 

TCL Pakistan Hits a Six! Announces Thrilling Partnerships with PSL Powerhouses

Cricket enthusiasts across Pakistan have cause for celebration as TCL Electronics Pakistan, the leading innovator in consumer electronics, proudly announces its exciting collaborations with three heavyweights of the Pakistan Super League (PSL): Islamabad United, Peshawar Zalmi, and Quetta Gladiators. This electrifying alliance promises to redefine entertainment and fan engagement, propelling the PSL to unprecedented levels of excitement and excellence.

As an avid supporter of Pakistani cricket, TCL is stepping onto the field with a winning strategy. These partnerships will not only electrify stadiums but also captivate fans nationwide. Building upon its illustrious seven-year partnership with Peshawar Zalmi and official partnership with the Pakistan Cricket Board, TCL is elevating its commitment to a new pinnacle.This strategic move signals a monumental shift in the cricketing landscape, epitomized by the overarching theme of "The Cricket Life."

Majid Khan Niazi, Marketing Director of TCL Middle East and Africa, expresses his enthusiasm: "We're thrilled to join forces with these PSL giants. Cricket is more than just a sport; it's a national obsession, and with this collaboration, we're ready to make history."

Javed Afridi, Chairman of Peshawar Zalmi, exclaims: "Our partnership with TCL is a game-changer. We're ready to take the cricketing world by storm and offer an unforgettable experience."

Ali Naqvi, owner of Islamabad United, shares his excitement: "This partnership is a dream come true! We'll revolutionize the viewing experience for fans, with TCL's innovative technology taking center stage."

Nadeem Omar, owner of Quetta Gladiators, expresses his gratitude: "With TCL by our side, the Gladiators are ready to conquer new heights. Every fan's heart will pound with excitement as we create history together."

Get ready to witness cricketing excellence like never before! This unforgettable PSL season promises thrilling partnerships, engaging initiatives, and interactive fan experiences that will leave you breathless. Join the excitement and be part of history-making moments!

LAHORE GLOBAL VILLAGE FESTIVAL ATTRACTS OVER 100,000 ATTENDEES, HIGHLIGHTS VIBRANT CULTURAL CELEBRATIONS

                          

The Lahore Global Village Festival, a three-day extravaganza celebrating the rich cultural heritage of Lahore, concluded with resounding success, attracting over 100,000 enthusiastic attendees. The festival offered an array of entertainment, showcasing the city's diverse traditions and modern influences. Organized by Punjab Central Business District Development Authority (PCBDDA), also known as Central Business District Punjab (CBD Punjab), in collaboration with Genesis Properties. 

Chief Minister Punjab, Mohsin Naqvi, formally inaugurated Lahore Global Village and commended the efforts of CBD Punjab and Genesis Properties in making LGV a reality.

"CBD Punjab and Genesis Properties have breathed new life into Lahore with the launch of Lahore Global Village," remarked Chief Minister Punjab. "This space offers Lahoris a unique destination to shop, dine, and unwind."

Imran Amin, CEO of CBD Punjab, expressed enthusiasm for the project's potential, stating, "Lahore Global Village represents the future of urban development, blending commerce with culture in a dynamic environment."

Chairman of Genesis Properties, Habib Nawaz, echoed Amin's sentiments, emphasizing the collaborative effort behind LGV's success.

Attendees reveled in the dynamic atmosphere, with various attractions catering to all age groups. The Kids' Section emerged as a standout, providing engaging activities and entertainment for the young participants. The festival was a gastronomic delight, featuring a delectable array of traditional Desi cuisine alongside an impressive lineup of local and international brands, satisfying the diverse palette of attendees.

A highlight of the event was the stellar performances by renowned artists like Soch Band, and Raga Boys with different singers captivating the audience throughout the three-day celebration. Notably, the crowd was thrilled by the electrifying performance of the legendary Abrar ul Haq, whose presence added an extra layer of excitement to the festivities.

Beyond entertainment, the festival served as a platform for fostering community engagement and promoting cultural exchange, further strengthening the bonds within the vibrant city of Lahore. In line with global efforts towards sustainability, the organizers incorporated eco-friendly practices, promoting waste reduction and environmental, consciousness throughout the event.

The Lahore Global Village Festival encapsulated the spirit of unity, diversity, and celebration, reflecting the essence of Lahore's vibrant culture. As the city continues to thrive as a cultural hub, events like these play a crucial role in showcasing its rich heritage to the world.

Google supports the upcoming general election 2024 in Pakistan

                                                

Supporting elections is a critical part of Google’s responsibility to our users and the democratic process. As Pakistanis take to the polls to vote in the National election to elect representatives for the National Assembly and Provincial Assemblies on February 8th, we’re committed to working with government, industry, and civil society to connect voters with helpful and authoritative information, and keep our platforms safe from abuse.

Connecting voters with helpful information

We know that in the run-up to elections, people need useful and relevant information to help them navigate the electoral process. We make reliable information easily available with helpful product features, showing data from trusted, nonpartisan organisations on how and where to vote across our products: 

• Google Search: Our ranking systems are designed to elevate authoritative information and provide context to users on a variety of elections related information. In addition, the Google homepage will have links that direct voters to authoritative information on ‘how to vote’ and ‘how to register to vote’

• YouTube: For news and information related to the election, our recommendation system prominently surfaces content and relevant context from authoritative sources, including local and national news sources on the homepage, in search results and the “Up Next” panel, to connect people to high-quality election news and information. 

• Google Trends: to help the media and public explore what voters care about this election, we’ve launched a Google Trends page, a tool that helps surface the top queries, topics, and interests in parties running in the elections. The page also includes data on the top election-related topics searched in each part of the country, such as the economy, taxes and wages, among others. This does not reflect voting intentions but it does provide unique insights into what people are searching for.

• Google News Initiative: We ran a series of workshops to equip journalists with the right resources to inform their news coverage during elections, including teaching them about tools for news verification, digital security, and using Google Trends.

Farhan Qureshi, Google’s Country Director for Pakistan said “In the lead-up to the election, we have focused our efforts on supporting Pakistanis who are expected to cast their vote by helping them connect to useful and relevant election-related information online. We have also invested in the news ecosystem and trained journalists and newsrooms on reporting authoritative and credible news ahead of the election cycle. Recently, we launched a Google Trends Pakistan General Election page to make it easier for the media to find this data for their stories.” 

Safeguarding our platforms from abuse

Protecting the integrity of elections also means keeping our products and services safe from abuse. Across Google and YouTube, we have long standing policies to keep our platforms safe, and that apply to everyone and for all types of content, including elections. Our YouTube Community Guidelines include policies against hate speech, harassment, incitement to violence, technically manipulated content, and certain types of election misinformation. We rely on a combination of machine learning and human reviewers to identify and remove content that violates our policies – between July and September 2023, we removed over 8.1 million videos and over 10 million channels globally for violating our Community Guidelines on YouTube. 

Qureshi added, “Election integrity is a top priority for YouTube, and we’ve been working to ensure the right policies and systems are in place to support the country’s elections. On top of connecting people to authoritative and quality information, we remove violative content in a timely manner with the help of machine learning and trained reviewers. Our goal is to maintain the right balance between protecting our community from harm and enabling a diversity of viewpoints to thrive on YouTube.”

At Google, our mission is to make the world’s information accessible and useful, and we are committed to surfacing and connecting voters to authoritative and helpful information online.