These Were the Killer Phones Under PKR 45,000/- in 2022

                    

What a year 2022 has turned out to be - through ups and downs, the smartphone industry went through many hoops. While the year started on a high note with many smartphone launches, it is culminating on a rather sombre note - given the industry situation. However, as we look back at the year with positive hopes for the technology industry, here is a list of smartphones that captured our imagination below PKR 45K.

realme C35 (PKR 38,999/-)

Oh boy! What a design marvel was the realme C35. With its Glowing Silk Design, this phone was surely an eyeturner, especially in its Glowing Green avatar. With a current price tag of PKR 38,999/-, the realme C35 is a unique all-rounder that packs a punch both inside and outside. With a Unisoc T616 Octa-Core processor, it clocks a top speed high performance delivering a 6.6-inch Ultra Smooth Display and 5,000 mAh battery to give you juice for an entire day. Another good aspect of the phone is its 50MP AI Triple Camera that takes great photos. The realme C35 comes in a 4GB + 128GB storage setup which makes it perfect for storing photos, videos, games and all your favourite apps without the lag.

Infinix Note 12 (PKR 42,999/-)

Another powerhouse smartphone in our list is the Infinix Note 12. With attractive specs and 6.7-inch AMOLED display, the phone just makes it to our list being “almost affordable” at PKR 42,999/-. It comes with a 50MP AI Triple Camera and a 16MP Front camera and 5,000 mAh battery. The phone is powered by a Mali G57 Octa-core chipset, which might be a tadbit uninspiring when pitted against the other phones in its price bracket. With a storage space of 8GB + 128GB, this can be the phone’s saving grace.

OPPO A57 (PKR 39,999/-)

While Oppo F21 Pro was all the rage this year, the company also slipped a smartphone aimed at the affordable segment. At PKR 39,999/-, the Oppo A57 like its counterparts comes with a 5,000 mAh battery - the segment standard. It features a 6.53-inch IPS LCD display and is powered by a PowerVR GE8320 chipset, that doesn’t deliver a punch in its performance. This makes the phone slightly undesireable over its competitors.

Tecno Camon 19 Neo (PKR 37,999/-)

Sitting nicely in this price bracket, here’s a phone that impresses with its camera. The Tecno Camon 19 Neo has a 48MP Triple Rear Camera and a 32MP Selfie Camera giving all selfie lovers the best value for their money. On the processing front, the phone may not please all with a Mali G52 MP2 chipset that lags in performance. The phone has a 6GB + 128GB storage setup, so what it lacks in performance, it makes up in storage.

Pakistan’s Cricket Superstars debut as Action Heroes with Free Fire

       

Free Fire Pakistan has released a live action music video featuring cricket superstars Babar Azam, Shadab Khan, Shaheen Afridi and Shoaib Malik as superheroes. The veteran and the Runner ups for the T20 World Cup have been in the limelight for their heroics on and off the field and befittingly feature as Superheroes in this action packed film.  

Pakistan's favorite cricket players have appeared in a live action film for the first time, as they each offer their own cricket bundles in the world’s most popular battle royale game. Users will have the opportunity to see their cricketing heroes as superheroes and use their in-game bundles.

Babar Azam commented on the collaboration, saying, "It brings me enormous joy to represent Free Fire, the brand that has been driving the Esports revolution in Pakistan. Through this effective collaboration we are bringing something unique for our fans and I really hope they love it.”

"It's an honour to join the renowned group of Free Fire Ambassadors, Esports has a lot of potential in Pakistan. Excited to see myself as a superhero in their video”, Shadab Khan commented.

Shaheen Afridi commented on the collaboration: “This brings me immense pleasure to collaborate with Free Fire as it is bringing esports in Pakistan. I would like to wish Team Hotshot the best of luck representing Pakistan in the World Series, bring it home boys!.”

Shoaib Malik added that “I am truly honored to work with Free Fire and look forward to play my role in helping the brand in making esports the most popular thing in Pakistan through this exciting collaboration of ours. Best of luck to team Hotshot for the play-ins!”

FFPL IV winners Team Hotshots will represent Pakistan in the FFWS 2022 Bangkok on 24th November where they will compete for a prizepool worth PKR 45 Crore!

Check out the music video here! 

Pakistanis say YouTube is the no.1 online video and music platform

       

YouTube hosted its first-ever YouTube Brandcast in Pakistan to celebrate YouTube’s creator community, and to share the latest insights, updates and inspiration from brands succeeding on the platform. At Brandcast, YouTube also spotlighted how the platform is supporting the Pakistani creator ecosystem by building a reliable, multi-format platform that enables creators to build local and global communities that meet the evolving needs of their audiences.

According to Google and Kantar’s Unlocking Digital in Rural Pakistan research, YouTube is the most popular online video platform in Pakistan with 62% of online Pakistanis ages 18-24 reported watching YouTube once a month or more. In fact,

●        91% of Pakistani internet users say YouTube makes them feel positive

●        78% of internet users in Pakistan say that YouTube is the video platform they go to when they want to watch their favorite shows and content

●        76% of internet users in Pakistan say that YouTube helped them to learn something new

●        75% of internet users claim that the video platform has content that helps them dig deeper into their interests.

●        73% of internet users in Pakistan say that YouTube has video content for all their moods.

The same study found that 48% of rural Pakistanis are now online, of which 78% watch YouTube. Of those that watched YouTube, 76% say that YouTube has unique content they can't find anywhere else

Farhan S Qureshi, Country Director Pakistan, Sri Lanka, Bangladesh, Google said: ”YouTube is about making connections and finding a community you can call home. It’s where viewers come to learn, unwind, and connect with their passions. The platform empowers people by not only giving them a voice but also financial stability. Since the platform resonates well with people of all ages and from all areas, it is no wonder that YouTube creates deep connections between brands, creators, and audiences in urban and rural areas of Pakistan.”

More content; stronger community

At the heart of YouTube are creators, who are helping build genuine connections by delivering personally engaging content. Whether long or short form, there is something on YouTube that will fit the bill. In the first quarter of 2022, watchtime of the following categories of videos grew significantly compared to the same time last year:

●        Digital marketing videos grew by over 95%

●        Web development videos grew by over 90%

●        Exercise videos grew by over 80%

●        Live television videos grew by over 8 times

Pakistani creators trust in YouTube and choose it as the platform to share their talent and creativity with the world. In fact, the total hours of content uploaded to YouTube by channels in Pakistan from June 2021 to May 2022 grew by over 25% when compared to the same time the year before, reiterating its importance as a place that matters for Pakistanis to connect with their passion, learn, and be entertained.

Aamna Haider Isani - Something Haute shared at Brandcast, “While creating content on YouTube, we realized early on that our viewers weren’t just watching our content because of the topics we were covering, but for the way we were covering them. Our channel resonated well with the audiences because they know that YouTube creators are real people - they look and sound just like their viewers.”

 

YouTube’s multi-format creativity gives creators every screen and every format possible to succeed

This healthy growth in content uploaded to YouTube includes short-form videos via YouTube Shorts which was launched in July last year. Globally, YouTube Shorts is now averaging 30 billion daily views^[1], growing four times from a year ago. Shorts has been hugely successful in Pakistan as well, a testament to Pakistanis’ evolving preferences in how they choose to consume content. With the introduction of Shorts, creators like Salman Noman have managed to cross 10M subscribers, which is an incredible milestone for an individual YouTube creator.

"Before YouTube, I used to make the same style of videos on other short-form platforms and saw reasonable success. But I realized that other platforms had a ceiling to creator growth. Then YouTube introduced Shorts, which for me has no boundaries and makes the world your oasis. YouTube helped me grow my audience globally and I gained recognition because of my Shorts videos. I am so thankful for YouTube Shorts and having the platform to grow my audience." said Salman Noman.

In this same event, Iqra Kanwal – Sistrology, also shared, “YouTube is an incredible platform to reach your audience in a place where they are engaged and paying attention. It is where new forms of creativity and culture are created every day. With its multi-formats and depth of content, YouTube allows viewers to connect with their passions, audiences and creators that they love deeply and personally. 

Marc Lefkowitz, Director of YouTube Partner Development and Management (APAC) added, “We have creators developing diverse content for podcasts, sketches, automobile reviews, tech reviews, tutorials, gaming and more. In fact, the number of creators in Pakistan has grown so much over the past few years that there are more than 5,400 Youtube channels with more than 100K subscribers. That’s an increase of 35% over last year. More than 350 of these channels have more than a million subscribers. The platform intends to continue to extend its support to Pakistani creators so they can pursue their passions and build careers in a responsible manner.”

In addition, Pakistani creators also now have access to YouTube’s Help Center and Creator Support in Urdu, which makes it easier for creators around the country to access help and information about the platform.

As of June 2021, the number of YouTube channels making 1 million PKR or more in revenue is up over 110%, year over year. Whether a Pakistani from a remote village in Punjab or a metropolis like Karachi, YouTube has proven to be an effective medium for communication across the languages of Pashto, Sindhi, Punjabi, Balochi or Urdu; enabling everyday Pakistanis to turn their passion into full-time careers.

Asad and Saima - Food Fusion, YouTube Creators concluded “It feels fantastic to see the community built by Food Fusion on YouTube. From sharing recipes and information about ingredients to coming together to help raise more than Rs 8 Million worth of funds for the flood victims and also providing them with food supplies, mosquito nets, and tents, we believe that we have come a long way.”

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Commissioner Lahore Chaired Meeting For Kalma Chowk Underpass Remodeling And CBD Punjab Boulevard.

  

Commissioner Lahore Mr. Amir Jan chaired a meeting regarding Kalma Chowk Underpass Remodeling, CBD Punjab Boulevard and other development projects of the Punjab Central Business District Development Authority (PCBDDA). The authority is also known as Central Business District (CBD Punjab).

Deputy Commissioner Lahore, Mr. Muhammad Ali, CEO PCBDDA, Mr. Imran Amin, Assistant Commissioner Model Town Mr. Ibrahim Arbab, Executive Director Commercial PCBDDA Mr. Mohammed Omer, Executive Director Technical PCBDDA Mr. Riaz Hussain, senior officials of City Traffic Police Lahore, WASA Lahore, PHA Lahore, PTCL, Lesco, Metropolitan Corporation Lahore, PSCA Lahore and PCBDDA were present during the meeting.

Mr. Riaz Hussain ED Technical of PCBDDA briefed Commissioner Lahore, about the development progress on Kalma Chowk Underpass Remodeling Project. During the meeting he briefed the attendees that pile beam work from Saint Marry Park to Center Point is near completion and pile beam excavation is also started on Ali Zaib Road, authority has done all the necessary arrangements to ensure public safety and flawless traffic flow.

While talking to the media Commissioner Lahore Mr. Amir Jan said that. “CBD Punjab is a multi-billion project which has the capacity to attract huge investments which will be beneficial for urban regeneration, infrastructure, and economic development of Punjab. I have instructed the management of CBD Punjab to expedite the work on Kalma Chowk Underpass Remodeling Project and ensure its timely completion, I would like to laud the authority for planning and implementing an excellent traffic diversion and public safety plan.". He further said that he will personally monitor the development progress of the project.

While expressing his views Mr. Imran Amin CEO of PCBDDA said that “to facilitate the daily commuters we will try our best to complete the project before the deadline. We are expanding Main Boulevard which will be transformed into a centralized boulevard that will combat traffic congestion and environmental hazards. CBD Punjab is a project of one of its kind for which infrastructure is being upgraded. The authority has done detailed and minute planning in compliance with high-rise buildings and vertical city expansion. Residents of Lahore will witness a positive change in the near future”.

Commissioner Lahore instructed all the concerned departments to work collectively and provide full support for the completion of the project. Development projects like Kalma Chowk Underpass Remodeling and CBD Punjab Boulevard have great potential to enlist Lahore in the list of developed cities of the world.

U.S.-Pakistan Women’s Council and S&P Global Commemorate Pakistan Million Women Mentors Initiative

             

S&P Global Pakistan (S&P Global) has successfully mentored more than 12,000 women as part of its pledge to mentor 20,000 under the U.S.-Pakistan Women’s Council’s (USPWC) Pakistan Million Women Mentors (PMWM) Initiative.

The company announced this milestone during an event co-hosted by the U.S.-Pakistan Women’s Council and S&P Global commemorating Global Entrepreneurship Month that featured S&P Global employee mentors, women mentees, and civil society partners. U.S. Ambassador to Pakistan Donald Blome provided opening remarks.

Launched in 2020, PMWM is a movement led by USPWC member, Pod to connect one million women and girls in Pakistan to mentors. S&P Global was the first USPWC member to support the initiative, pledging in March 2019 to reach 20,000 women and girls to advance women’s participation and leadership in science, technology, engineering, and mathematics (STEM) careers. In his remarks at the event, U.S. Ambassador Blome said, “Mentorship is critical to fostering the next generation of business leaders and entrepreneurs, and the Council’s Pakistan Million Women Mentors initiative is playing an important role by helping to encourage, inspire, and support future women entrepreneurs and leaders in STEM in Pakistan.

Corporations in Pakistan and the United States have pledged to mentor more than 40,000 women so far, and we hope to continue growing this number. S&P’s commitment to mentor 20,0000 women was critical to catalyzing other companies to step forward in both Pakistan and the United States.”

S&P Global partnered with leading non-profits to reach women across Pakistan including USPWC member the Indus Entrepreneurs (TIE), and the Society for International Education (SIE), She Means Work (SMW), Epiphany, xCircle and CaterpillHers. These organizations conducted outreach and assessed the mentoring needs of the diverse profiles of girls and women across all regions of Pakistan. Collectively, the program’s community partners have helped connect thousands of mentees to S&P Global Pakistan employees who serve as mentors.

Speaking at the event, S&P Global Pakistan Managing Director Mujeeb Zahur thanked the mentors for the work they have done to date. “I am immensely proud of our employee volunteers who have shown how we can all inspire positive change. Their dedication has ensured that the organization remains on track in fulfilling its pledge. S&P Global will continue to take charge of progressive workplace policies in Pakistan and work with leading organizations to enhance women’s economic participation and impact.”

More than 150 S&P Global mentors have so far delivered 190+ sessions on STEM and other diverse topics to over 12,000 women through PMWM. The initiative provided critical support to women during COVID-19 fostering Pakistani women’s economic resilience by virtually connecting women entrepreneurs and women in the workforce from diverse social, linguistic, and academic backgrounds with a network and critical tools to build their capacity.

The company’s participation in the USPWC and program is a part of its commitment towards diversity, equity, and inclusion, and aligns with its worldwide #ChangePays campaign, which provides research on the benefits of increased female participation for the capital markets and the world economy.

ACCA, IFAC release a global guide on public financial management reforms

  Professionalisation of the workforce is one of the most important steps in achieving a step change in public sector financial management

A new joint guide by ACCA (the Association of Chartered Certified Accountants) and the International Federation of Accountants (IFAC) released at the World Congress of Accountants (WCOA) aims to boost PFM reforms across the globe by defining for the first time the idea of professionalisation specifically in the context of public sector finance.

The guide also features case studies of good practice from Tanzania, the UK, Cyprus, the Philippines, Pakistan, Malaysia and Wales.

A global guide for professionalisation in public sector finance provides a definition of what professionalisation means in public sector finance, sets out the benefits of professionalisation, and offers a high-level roadmap to support global good practice in professionalisation.

Discussing the global guide ahead of a panel discussion at WCOA, Joseph Owolabi, ACCA president, said: “Professionalisation brings credibility, trust and confidence in public finances by supplementing the systems and public finance processes with the right skills for accountability, transparency, good governance and external scrutiny. A professionalised workforce within a finance function supplies more than accounting information. It brings wide value to public sector finances – providing improved revenue collection, effective budgetary controls, and the data required to support policy decision making.”

Kevin Dancey, IFAC CEO, said: “We are looking to rebalance the focus so that it is not only on the process, but also on the people. The value of the accountancy profession, whether in the public or private sectors, comes from the experience, skills, judgement and ethical behaviour of its people. By increasing the number of professional accountants working in the public sector, we will no doubt add to the credibility and effectiveness of PFM, and reinforce trust in public services and spending.”

Achieving professionalisation brings multiple benefits to the economy, governments and individuals. It means greater financial credibility for economies, improved financial management discipline for governments, and greater access to diverse career options for individuals.

Alex Metcalfe, ACCA’s head of public sector, said: “Political leadership and commitment for professionalisation is the most important factor for sustaining PFM reforms over time. In some countries, there is a lack of recognition that change is needed at all. In other countries, PFM reforms have concentrated on moving from cash-based to accrual-based accounting. But now more effort is urgently required to professionalise public finance staff and provide opportunities for training for professional qualifications.”

Access the global guide here.

 

BARD Foundation takes the lead to ensure high quality science education in collaboration with Roshni homes trust

         

BARD Foundation is funding Roshni Homes Trust x Sciencefuse programme, which aims to teach high-quality science education in a creative way to children of Roshni Homes first, then across the 'Golden Triangle' (Sialkot, Gujrat and Gujranwala). Sciencefuse is a social enterprise working to improve the quality of science education among 3- to 14-year-old students.

This is an after-school program that not only teaches children about science in a dynamic way but also trains the trainers. The program will focus on the training of RHT educators and will broaden its scope to select 20-25 teachers in Gujranwala through community partnerships with various schools and orphanages.

Talking about the collaboration, Ms. Mehreen Dawood said, “Bard Foundation is delighted to be a vital part of this social enterprise that not only aims to educate the students but also look forward to train the trainers to make students excel in scientific understanding development. We look forward to broaden the horizon of this joint venture with Roshni Homes Trust to instill creativity and ensure advanced science education to students in other cities like Gujrat, Sialkot and Gujranwala. Through this targeted initiative, students will be able to develop critical learning and research skills that will foster their scientific comprehension in practical fields.

Science instils a sense of intrigue and enables students to develop understanding and form questions based both on the knowledge they already have and the insight they wish to gain in the future. Students who excel in science lessons are likely to develop a strong ability to think critically.

Science stimulates the natural curiosity that drives learners and inspires them to discover the mysteries of the world around them. BARD Foundation comes forward to be the lead support for young children to assist them in their sensory explorations of outer world. Through this initiative we aim to inspire the youth to dream big and achieve even bigger.

Shaheen Afridi & Shoaib Malik join Babar Azam & Shadab Khan to debut inside the world's biggest game

         

Free Fire has announced Pakistani cricket icons Shaheen Afridi and Shoaib Malik are set to join the stage with Babar Azam and Shadab Khan as the official brand ambassadors for Free Fire in Pakistan. Free Fire is the world’s leading mobile battle royale game with over 1 Billion downloads and has been at the forefront of the esports revolution in Pakistan.

This is Pakistan's first-ever collaboration with cricket players, who will introduce their own style through cricket bundles inside the world’s most popular battle royale game. Users will have a chance to claim and play with bundles of their cricketing heroes in their favourite game.

Each cricketer worked on their bundle designs and came up with vibrant & unique designs which are bound to attract. This is great news for cricket fans as they will be able to see their favorite cricketers collaborating with the leading mobile game as they introduce their cricket bundles for the first-time ever.

Shaheen Shah Afridi commented on the occasion, “I'm glad to join my team mate and captain as Free Fire's brand ambassador. This is an incredibly popular game that has helped establish professional esports in Pakistan. I am thrilled to have my bundle feature in their game and will hold on to this memory.”

Free Fire is dedicated to providing players with a variety of fresh and interesting content and unique experiences to keep them engaged.

Discovering diverse stories around the world; Infinix X Discovery Global Vlog Challenge is now live!

    #DiscoverYourOwnStoryfromZERO is here to inspire smartphone users to showcase the best of their content 

Infinix today announced the launch of the Infinix X Discovery Global Vlog Challenge, which aims to build an ecosystem of mobile videography captured by Infinix users. The campaign aims to inspire users of passion mobile photography thereby expressing it through creative short videos on various social media channels.

With the penetration of smartphones technology users and increased use of mobile based applications, users all around the world are  using short-form videos and vlogs as a way of expressing themselves on social media. Keeping thisneed in mind, Infinix recently announced ZERO 20, featuring an impressive world-first 60MP OIS + EIS based front camera, an excellent Auto-Focus function, and a 108MP high-definition three-lens camera for a cutting-edge photographic experience. Ultra-high resolution paired with OIS lets the user shoot photos and video footage with ultra-realistic clarity at all hours of the day. When it comes to videography, capturing high-quality footage with the OIS and EIS is now easier than ever with the Steady Shot feature.

Infinix Senior Product Director, Manfred Hong explained the usability of Infinix ZERO 20 camera by: ‘Infinix X Discovery Global Mobile Vlog Challenge will create a community and shared platform for global users to interpret themselves through mobile Videography, share their lives and stories as content creator, and interact with the greater community as well. The strategy effectively delivers the brand philosophy to inspire users to express themselves, document their lives, and explore the intricacies of their cultures.’

A True Passion for Content Creation

Sharing a shared passion for exploration, the core values of both Discovery and Infinix are remarkably similar. While the ZERO 20 explores itself using mobile content creation, Discovery leads human exploration in the natural world, showcasing the very best of Mother Nature. Infinix & Discovery will initiate the Global Mobile Vlog Challenge 2022 –‘DiscoverYourOwnStoryfromZERO’ – which will encourage users to pick up their smartphones and explore the world around them. The video taken on smartphones will display stunning content from all around the world as the individual perspective of the user or content creator.

 The Awards will be evaluated by the Infinix expert jury, who will assess the photography entries based on the strength of creativity, quality and professional expertise. In addition, the campaign will introduce six distinct categories including, Exploration, Outdoor Sports, Travel, Fashion, Beauty, and Food. Each category will select the top three submissions and the works of the award-winning content creator will be displayed on Infinix’s global landing page. The final collection of artistic works will display multiple perspectives examining diversity and the beauty of life.

 This exciting campaign is open to multiple platform engagements, including Meta/Facebook, TikTok and Xclub starting from   Nov 2022. All users participating in the campaign are to post the creative content to their respective social media accounts and to tag  @infinixmobile account, with the handles, #DiscoverYourOwnStoryfromZERO and #INFINIX.

 Vlogging With Infinix ZERO 20

The newly launched ZERO 20 encapsulates the spirit of the Infinix & Discovery Global Vlog Challenge. Adopting a world-first 60MP OIS Front Camera and crisp 108MP Rear Camera, the ZERO 20 reflects an era when anyone can access the technology needed to become a mobile photographer & vlogger. The ZERO 20 gives users exactly what they need to capture the world around them, and themselves in stunning detail at a moment's notice.

Showcasing impressive technology packaged in a stylish body, the world-class 60MP front camera, OIS+EIS anti-shake and stability features powerful auto focusing capabilities, and Super Night Selfie Mode, which provides consumers with a sublime selfie and videography experience.

 The powerful front camera is complimented by a robust 108MP rear camera supporting a multi-style creation mode, offering creators more exciting possibilities for content creation. Additionally, the ZERO 20 is powered by MediaTek’s Helio G99 6nm processor offering a silky-smooth shooting experience to content creators that use multiple apps and put their device under a heavy load.

Committed To The User

According to App Annie’s 2022 Mobile Market Report, the data for 2021 indicates that, for every 10 minutes of mobile device use time, 7 minutes were spent on social media applications such as YouTube and Tiktok. An increase of time spent on photo and video applications demonstrates that social communication is still the dominant type of smartphone use. From this study, it would be a fair conclusion to state that mobile photography and video have become an important way for people to share their lives, express their feelings and interact with others.

Infinix X Discovery #DiscoverYourOwnStoryfromZERO depicts the ease of use and camera power to record or capture using through a smartphone only.  In order to take part in the Infinix X Discovery Global Vlog Challenge, users can post their creative content onto their social media platforms and use all relevant hashtags as well. If the content reflects the essence of exploration combines with creativity in true meaning then participants can also win the creative most Infinix Discovery IP boxes to continue their journey of content creation further! 

CTO Lahore visited Kalma Chowk Underpass Remodeling and CBD Boulevard project.

 

CTO Lahore Dr. Asad Malhi visited the CBD Punjab Boulevard Kalma Chowk Underpass Remodeling project site and met the official contractor NLC  and  Punjab Central Business District Development Authority 's  Project Director of the CBD Punjab Boulevard project to ensure uninterrupted flow of traffic. 

He said that this project is under the vision of infrastructure development of the government. During the construction work, there will be traffic pressure in Kalma Chowk and adjacent areas, to control the traffic congestion CBD Punjab administration and city traffic police have identified alternative routes and placed traffic diversion signboards for the uninterrupted flow of traffic. CEO of CBD Punjab Imran Amin has also directed to take all possible steps to ensure an uninterrupted flow of traffic.

Why Everyone demands a High-Quality Camera Phone in today’s era?

        

The days of needing a professional camera for photography are long gone, thanks to the advancement of smartphones' remarkable camera setups. More than 10 billion people use smartphones to click pictures each year, which has increased consumer expectations for smartphones with good cameras altogether. Precisely it is because of smartphone photography that the way we comprehend and interact with external world has now changed, its significance in the modern world cannot be emphasized enough.

People require a good reliable device with good OIS enabled camera which fits their daily requirements at best. To connect with the moments that are documented in our phones and enjoy the experiences later in life, smartphone users need a reliable cameras setup with a strong OIS. Keeping in mind what users require in 2022 specifically, Infinix came up with the perfect device this year Infinix ZERO 20 to cope with the daily needs of photography devotees. Housing world’s first 60 MP OIS+EIS based front camera it leaves no room for unstable camera outputs altogether.

The new Infinix ZERO 20 meets all the videography and photography needs within a blink of eye! With a 60 MP front camera and "Super Steady" OIS, the new Infinix ZERO 20 features the first of its kind camera in the world. It provides Dual Image Stabilization offering both hardware based OIS and EIS which automatically makes the camera output ultra-clear.   With the help of this unique function, one can record the most crystal-clear films with the most seamless transitions while being on the go. Its front camera has an autofocus AF feature, allowing it to consistently and swiftly focus on things. Users may take sharp, detailed selfies because of this exclusive feature. Additionally, it has a super night mode that accurately captures the precise outline of things even in dim lighting.

Not only the camera setup but Infinix ZERO 20 operates on Pakistan’s first ever 6NM based processor i.e. MediaTek Helio G99 which powers the smartphone which significantly powers the smartphone like  no other.   The Infinix ZERO 20 will help capture moments with ease and stability that users won't need to look any further.  It’s better to get hold Get hold of Infinix ZERO 20 right away as it is available nationwide and also online on Xpark for Rs 56,999 only!

Pakistan’s Ayla Majid elected vice president of ACCA

  

§  Joseph Owolabi elected ACCA president, first-ever from Africa to lead world’s leading professional accountancy body

§  Pakistan’s Ayla Majid also makes history for being appointed vice president, first South Asian to hold this position in a 118-year history of ACCA

 

Joseph was confirmed in his new role at the annual council meeting after ACCA’s Annual General Meeting (AGM) on 10 November 2022. Ronnie Patton, formerly senior lecturer at Ulster University, Northern Ireland, was appointed deputy president and Ayla Majid from Pakistan, founder and CEO of Planetive – a clean energy and sustainability advisory practice – became vice president.

Ayla joined ACCA in 2006 and has been serving on ACCA’s global council since 2014. She is the first person from Pakistan and South Asia to be elected the global vice president in a 118-year history of ACCA. 

Ayla is an international speaker and is a strong advocate of sustainability and energy transition; takes part in contributing to important themes: Digital Transformation, Climate Finance, Future of Work, Future of Energy and Sustainable Infrastructure. She sits on the Boards of various public and private entities in Pakistan in the areas of energy, pharmaceutical and not for profit sectors. In her various roles she focuses and advises on the adoption of the SDGs across different industries. Ayla is Eisenhower Fellow, and is a Young Global Leader of the World Economic Forum. She sits on the Global Future Council of Energy Transition of the World Economic Forum.

‘Being a finance professional has equipped me with the tools and connected me with people who are working towards creating action-oriented solutions for a sustainable world,’ she said.

For Ayla promoting the role of women in governance is something she is very passionate about. She said: ‘It is the need of today’s forward-looking organisation.’ Ayla is a champion of board diversity and actively engages in promoting women on boards. She was the first female to sit on the board of any stock exchange in Pakistan. Thanks to pioneers like her, the influence and impact of women is changing the face of Pakistan.

Ayla is also proud that ACCA plays a major role in offering young Pakistanis a promising career path full of growth and opportunities while creating a positive global impact. ‘ACCA is a wonderful qualification, with high quality standards, up to speed with addressing global needs and provides flexibility, and therefore fits really well with the requirements of a diverse audience. It’s particularly a very attractive career choice for women in all parts of the world including developing countries,’ she said.

The newly elected ACCA president, Joseph Owolabi, grew up and studied in Nigeria, has lived and worked in Africa, North America and the UK, and now is an adoptive Australian. He will bring his knowledge of being a global citizen to his time as ACCA president and will draw on his experience of finding a home and a family with ACCA wherever he has lived and worked.

He became an ACCA member in 2011 and has served on ACCA’s International Assembly 2014-2015 and has been a Global Council member since 2015.

Joseph said: ‘If you had told me as a child growing up that I would one day be the first African leading the largest, truly global accounting body, I would not have believed you. ACCA is an inclusive open and global community for members, future members and partners. Wherever in the world I have found myself, ACCA has given me a home and a family.

‘I am passionate about connecting our community and inspiring the accountants of tomorrow. Great things happen when we collaborate across jurisdictions and national divides.

‘The challenges of today and the complexities of tomorrow will demand continuous learning, courage, sound judgment and a resolve to stay ahead of the curve. The accountancy profession has a key role to play in creating a better world.’

Joseph brings a wealth of experience to the role. He is founder of Rubicola which works in Australia, Africa and North America advising clients on risk, non-financial reporting and sustainable business strategies. His previous experience includes roles at Deloitte, EY and PwC.

Looking for the greatest camera phone of 2022? Infinix has got it all covered!

Pictures and videos play a significant role in today's digital era because they affect how people are now perceived and understood. Also taken as a form of self-expression on social media, the use of photos and videos increasingly every day. For this purpose, everyone wants a top-notch camera phone to express themselves better through capturing, sharing, and reliving their experiences all at once. However, it's also reasonable to state that there aren't many apt unrivalled camera phones in the market today that can enable their owners to be industry leaders in both photography and videography.

While on other hand, Infinix ZERO 20 with world’s first OIS +EIS enabled 60MP front camera quickly meets all of your videography and photography needs in a glance. With “Super Steady" OIS, the new Infinix ZERO 20 features the stable-most Vlog camera in the world. With the help of this unique function, one can record the most crystal-clear videos with the most seamless transitions while you're on the road. Its front camera has an autofocus AF feature, allowing it to consistently and swiftly focus on things. Additionally, it has a super night mode that sensitively and accurately catches the precise outline of things even in dim lighting. Also, assisted by artificial intelligence (AI) and dual front flash, it instantly identifies the user's surroundings and different light shades in an effort to select the most appropriate settings for a high-quality shot. In short, Infinix ZERO 20 front camera setup has left no room to wander elsewhere for best quality shots and videos.

The new Infinix ZERO 20 makes capturing images much simpler and more fluid. Now that it has a 108 MP rear camera as well, we can snap better detailed photos from a variety of angles. Regardless of how far away it is, it will click without damaging the pixels with its 10X zoom. With the enticing features of the new edition phone in the Zero Series, just one click let users take even, sharp photographs that reflect every detail. Because of its high-end features, Infinix ZERO 20 is the culmination of all your research into good phones and is recommended for purchase by everyone.

Apart from the camera setup, Infinix ZERO 20 operates on Pakistan’s first 6NM MediaTek helio G99 processor which is an apt powerhouse itself. Conclusively, Infinix ZERO 20 is the only smartphone with all the enticing features one could ask for in Rs 56,999 only!

CEO PCBDDA Visited CBD Punjab Project Site

 

 Chief Executive Officer of Punjab Central Business District Development Authority (PCBDDA), Mr. Imran Amin visited the CBD Punjab project site to review development on the under-construction parking plaza and Kalma Chowk Underpass Remodeling. The authority which is also known as Central Business District (CBD Punjab), has started projects worth more than 5.7 billion in the heart of Punjab. During the visit, Directorate Heads of PCBDDA and officials of the National Logistic Cell (NLC) were also present.

Executive Director Technical PCBDDA Mr. Riaz Hussain briefed the CEO about the development progress on the under-construction parking plaza and Kalma Chowk Underpass remodeling. During the briefing, ED Technical told that excavation for guide beams of 365 meters long CBD Punjab Boulevard is in progress and will be completed soon. He further added that Wasa and PTCL have started shifting cables and pipelines at Ali Zaib Road. Technical Directorate of PCBDDA has ensured that an ample amount of high-quality necessary material is available on site for smooth execution. 

On the occasion CEO, of PCBDDA Mr. Imran Amin directed the technical staff and contractor to expedite the work and use all the available resources for the timely completion of the projects. He also emphasized smooth traffic flow, he instructed to ensure that proper alternate routes are given in case of road closures due to the construction of CBD Punjab Boulevard. He said these projects will change the development landscape of Lahore and Punjab.

World's first 60 MP OIS-enabled front camera phone - Infinix ZERO 20 now available nationwide!

        

Infinix ZERO 20 with world’s first 60MP OIS enabled front camera goes nationwide sale today at an amazing prince of Rs 56,999/- Being first of its kind camera phone supporting Dual Image Stabilization in the form of Optical Image Stabilization (OIS) and Electronic Image Stabilization (EIS), Infinix ZERO 20 fulfills videography and photography requirements on the go. It is now available the outlets nationwide and exclusively on Infinix Official Ecommerce Store – Xpark!

 Infinix ZERO’s 60MP front camera is stable most and greatest Vlog camera offering hardware based Optical Image Stabilization (OIS) and Electronic Image Stabilization (EIS).  Users would just have to switch on Ultra-Stability mode in order to unlock Dual Image Stabilization for making videos and capturing photos. Also equipped with Auto Focus and a super night mode sensitively captures sharp outline of objects even in the low and that too with accuracy every time.

Not only the camera segment but Infinix ZERO 20 also excels with Pakistan’s first of its kind processor. It features a High-Powered 6nm Processor Helio G99, which allows the chip to have achieve ultra-efficient performance while maintaining lower power consumption. Whereas on the other hand, the rear camera segment also leaves no room for photography enthusiasts to wander elsewhere except ZERO 20’s 108MP camera.

With its Ultra Smooth Display, Infinix ZERO 20 is a fantastic device for detecting your fingertips on the screen and determining their precise location on screen. It features a light and sleek appearance that makes it simple to carry anywhere at any time. The 4500 mAh battery with 45 W super charge of the Infinix Infinix ZERO 20 enables to enjoy non-stop gameplay, listening to music, watching movies without having to worry about battery drain.

The Infinix ZERO 20 is available in most of the current color selections, including Space Gray, Glitter Gold, Green Fantasy. So, act quickly and equip yourself with the new Infinix ZERO 20 available nationwide for Rs 56,999!

BARD Foundation announces an Endowment Fund for an MBA student at IBA University in perpetuity

     

 BARD Foundation and IBA university take the lead to be at the forefront in an informed response to the challenges with the high-end priority given to the academic well being of students. BARD Foundation, a strong advocate and support system for passionate students, is delighted to join hands with IBA Karachi in a formal ceremony to extend its support to students in their educational careers. BARD Foundation has announced an Endowment Fund for a student of MBA in perpetuity that is aimed at facilitating the students to access higher quality education. The purpose of this Endowment Fund is to enhance learning experience of students while also creating a more competitive environment in universities.

The signing ceremony took place at IBA university Karachi and it was attended by President of BARD Foundation Mr. Abdul Razak Dawood and Member Board of Governor Ms. Mehreen Dawood. The ceremony was also attended by some of IBA students who participated to witness the financial and logistical support ensured by BARD Foundation to enable the students to excel in their academic careers.

Speaking about the joint venture, Mr. Abdul Razak Dawood, President BARD Foundation, said, “We are concerned about the future of these talented students that are admitted into good universities but are faced with financial impediments in their academic careers. BARD Foundation is truly pleased to facilitate the students to carry this benevolent venture out to contribute to the successful and secure future of students.

Beaconhouse hosts the 15th Edition of the ‘School of Tomorrow’ Conference - ‘Guardians of the Future

        

Beaconhouse, the country’s largest network of private educational institutions, has launched the 15^th edition of its flagship ‘School of Tomorrow’ (SOT) Event series today in Lahore, marking the 47^th anniversary of the Beaconhouse Group.

The three-day event, themed ‘Guardians of the Future’ will host over 150 global and local thought leaders from various sectors, including education, development, healthcare, technology and digital media, for insightful panel discussions on a multitude of topics relevant to the youth and varying factors impacting the general public.

Over the last four decades Beaconhouse has been a committed advocate for the rights of children and encourages young people to be active participants in their learning, and be viewed as guardians of the future:  the next generations of mentors and leaders within their families, communities, and nations.

Taking the narrative forward, the first on-ground SOT conference in four years, includes 40 plus sessions ranging from panel discussions on the future of education, the global economy, climate change and technology to interesting interactions with thought leaders including Jeffrey Archer (best-selling author), Dr Faisal Bari (Dean, LUMS School of Education), Ron Berger (Professor, Harvard Graduate School of Education), Sean Covey (President, FranklinCovey Education), Salima Hashmi (Founding Dean of the Mariam Dawood School of Visual Art & Design, BNU), John Hattie (internationally acclaimed Researcher and Professor), Kamran Lashari (DG, Walled City Lahore Authority), Syeda Arfa Zehra (Educationist and Human Rights Activist), Samina Baig (High-altitude Mountaineer), Shae Gill (internationally renowned singer), Ali Xeeshan (leading Fashion Designer), and Hasan Sheheryar Yasin (iconic Fashion Designer and TV Host).

Speaking about the conference, Kasim Kasuri, Event Chair and CEO of Beaconhouse, said, “We are excited to bring School of Tomorrow back to Lahore after 6 years — our XVth edition since 2000! The aim of SOT Events is to catalyse conversations around the future of learning, climate change, technology, arts and culture, entrepreneurship, and inclusion. Edition XV of SOT is called “Guardians of the Future” — and is dedicated to the youth, who are the true custodians of our future. We hope to promote communities that value the rights of children and, in doing so, promote globally-minded, critical thinkers who will not only be our leaders of tomorrow but also contributors to making the world a peaceful place for everyone — despite our differences.”

The conference will also feature two unique exhibits including Classrooms of Tomorrow, an interactive space on the future of learning curated by Google and Beaconhouse EdTech, and Co-exist/Co-exit: the future was today - an immersive art experience curated by Rashid Rana and Risham Syed and presented by the School of Visual Arts & Design, Beaconhouse National University.

Continuing its association with SOT, United Bank Limited (UBL) is the lead sponsor for SOT XV for the third year in a row. Being a socially conscientious corporate citizen, UBL’s ideology revolves around having an affirmative and lasting impact on the communities it operates in. Therefore, this partnership is a testament to UBL’s constant support towards quality education and initiatives driven to create a more balanced and inclusive educational ecosystem in the country.

Other key sponsors include My BackPack, Emkay Books and Paramount Books.

The SOT Event is open to the public on Saturday 5 November and Sunday 6 November at Beaconhouse-Newlands, Phase VI, Lahore.

Beaconhouse 15th School of Tomorrow Conference has come to an end successfully

             

Beaconhouse, the country's largest network of private educational institutions, has successfully concluded its 15th edition 'School of Tomorrow' (SOT) conferences, themed at 'Guardians of the Future’.

 

The three-day conference brimmed with multiple insightful discussions with over 150 global and local thought leaders in education, healthcare, athletics, social and environmental development. Educationists, senior advisors, diplomats, policymakers, and experts from various fields came together to conclude this three-day event on a high note.

 

Focused on current and future educational standards, the opening session of the SOT conference featured a live discussion on ‘Setting Directions for the World of Tomorrow’ and its progress highlighted by CEO of Beaconhouse Group Kasim Kasuri, with the presence of Cynthia Guyer, Dr. John Siraj Blachford, Rashid Rana, and Namira Saleem.

 

Mr. Sean Covey, President of FranklinCovey Education and author of the acclaimed book ‘The 7 Habits of Highly Effective Teens’, talks to a group of teens about the timeless habits that help teenagers improve their self-image, build friendships, resist peer pressure, and achieve their goals. Furthermore, the discussion provided guidance for the next generation to not only realise their potential but also become efficient leaders of tomorrow.

 

A prominent panel discussion titled, ‘Setting a Stage for Tomorrow’s School’, The discussion addressed the changing role of education and the nature of schools over the next 30 years and beyond. A clear consensus pointed towards a rapidly globalising economy for which a new type of worker is required – one that can learn and adapt, keep pace with, and anticipate progress in every field.

 

Twenty-eight panel discussions were held, along with five workshops over three days. These talks revolved around creating a better future for generations to come, with improved educational structures, a focused approach towards safer climate, and the role parenting styles, media, and education play in developing a secure future.

 

Another session moderated by popular TV anchor Sidra Iqbal revolved around how economic, climate, and energy crisis have laid gross inequalities across the globe in terms of resource and income distribution. In addition, the link between climate change, global degradation of the natural world, and the outbreak of new viral illnesses have been highlighted.

 

This session features Faizan Siddiqui, Mr. Sikander Bizenjo, a development economist, and Dr. Masood Arshad, Director of Food, Water and Climate, WWF-Pakistan. They discussed strategies and approaches nations, especially developing ones like Pakistan, may adopt to cope with the crisis.

 

The 15th SOT conference included prominent leaders including Yousaf Kerai, Dr. Ger Graus, Dr. Sara Baker, Dr. Ishrat Hussain, Vaneeza Ahmed, Dr. Abdul Hameed, Wajahat Malik, Hira Yousafzai, Sanne Kanis and many more.

 

Speaking about the conference, Kasim Kasuri, Event Chair and CEO of Beaconhouse, said, “We are absolutely overwhelmed to have conducted our 15th edition of School of Tomorrow after six years in Lahore. The SOT conference was able to create awareness regarding the rights of children and young people while ensuring a safer and brighter tomorrow for their future guardians. The informative and interactive sessions were attended by wide range of students and young people that will help them build a better tomorrow for themselves and for generations to come. We aim to live by our agenda to enable and empower our children today to ensure an inclusive and peaceful tomorrow.”

The SOT was initiated by Beaconhouse as a series of events to support the institution's quest to redefine education in Pakistan. The Beaconhouse Group holds a legacy of 47 years of educational expertise and currently has over 315,000 students enrolled full-time across more than 190 private school branches in eight countries. This year's conference was sponsored by UBL.