Samsung Brings People Together With #ShareYourScreen

In continuation of the brand’s highly successful campaign, #DekhoMeriNazarSe, initiated last year to help bridge the social divide prevailing within Pakistani society, Samsung Pakistan has introduced yet another project, #ShareYourScreen, with an aim to create greater inclusivity and bring the nation together through the spirit and love for cricket.

Samsung Pakistan, one of the world’s leading electronics brands, has always been a staunch advocate for the elimination of social biases and prejudices as well as integration across all classes. For this purpose, the company has promoted its latest movement, #ShareYourScreen, in an effort to bring Pakistanis together via nationwide cricket match screenings. People of all ages are being encouraged to view live screenings of all cricket matches at orphanages and old age/retirement homes, thereby expressing solidarity with those who live on the fringes of society and who have otherwise been forgotten. With popular hashtags such as #CricketForAll, the younger generation is also being brought onboard via social media platforms to reach out to needy and underprivileged groups and make them feel wanted and welcomed.

Through its #ShareYourScreen platform, Samsung Pakistan plans to build upon the foundations formed by the #DekhoMeriNazarSe campaign initiated last year and motivate a greater number of people to lend a helping hand to those in need.

Samsung Launches Galaxy S10 | S10+ in Pakistan

As a way of celebrating a decade since the launch of the first Galaxy S, Samsung Electronics Pakistan, one of the leading electronics companies in the world, launched the Galaxy S10 | Galaxy S10+ at a press conference in Karachi today. The new revolutionary smartphones saw a record number of pre-orders since it’s unveiling in February and have also received extremely positive feedback.

The Galaxy S10 line is engineered to meet the distinct needs of today’s smartphone market, so consumers can do more of what they love. Each device delivers a next-generation experience in the categories consumers care about the most: groundbreaking innovations in display, camera and performance.For consumers looking for a supercharged device, Galaxy S10+ promises to take every spec – from display, to camera, to performance – to the next level. The Galaxy S10 line offers consumers more choices and expects to set a new standard for smartphones. 

ROY CHANG Managing Director Samsung Electronics Pakistan & Afghanistan" Our vision is to be the leading innovator of new mobile experiences that enrich the lives of our customers. We believe that meaningful technology has the power to unleash the true human potential and that is exactly what our revolutionary S10|S10+ has the power to do”.

Some of the features of the Galaxy S10 include Samsung’s best screen yet, the world’s first Dynamic AMOLED display. As the first HDR10+ certified smartphone, the display delivers vivid digital content combined with dynamic tone mapping which provides a wider range of color for a brilliant, more realistic picture. Galaxy S10’s Dynamic AMOLED display is also VDE-certified for vibrant bright colors[1] and extraordinarycontrast ratio for even deeper blacks and brighter whites.[2]

Verified by Display Mate, consumers will be able to enjoy exceptionallyaccurate colors on their mobile device[3]– even in harsh sunlight. The Dynamic AMOLED display also reduces blue light through its TÜV Rheinland-certified Eye Comfort display[4] without compromising picture quality or adding a filter.

The result of a groundbreaking engineering process, Galaxy S10’s unique Infinity-O Displaypacks an array of sensors and camera technology into a hole-in display – allowing customers to maximize their screen real estate without any distractions.

The Galaxy S10’s Dynamic AMOLED display also includes the first-ever in-display Ultrasonic Fingerprint Scanner[5] that reads the 3D contours of its user’s physical thumbprint – not a 2D image of it – for improved anti-spoofing. With the world’s first FIDO Alliance Biometric Component certification, this next generation biometrics authentication offers vault-like security to keep the device safe.

Pro-Grade Camera

Building on Samsung’s camera leadership of Dual Pixel and Dual Aperture firsts, Galaxy S10 introduces new camera technology and advanced intelligence that makes it easy to take epic shots and videos:

·         Ultra Wide Lens: A first for the S Series, Galaxy S10 offers an Ultra Wide Lens with a 123-degree field of view, like the human eye. Perfect for impressive landscape shots, big panoramas and even fitting the entire extended family into the photo.

·         Super Steady & High-Quality Video Recording: Galaxy S10 offers Super Steady recording with digital stabilization technology which allows customers to capture a variety of moments. Both front and rear cameras can shoot in upto UHD quality, and in an industry first, the rear camera gives the customers the flexibility to record in HDR10+.[6]

·         AI Camera: Galaxy S10 makes already smart features more accurate with a Neural Processing Unit (NPU) for pro-grade shots worth sharing without having to manually select any advanced camera settings. Scene Optimizer can now recognize and more accurately process additional scenes because of the NPU. And with Shot Suggestion, Galaxy S10 offers automatic composition recommendations.

Intelligent Performance Features to Help You Get the Most Out of Your Phone

Galaxy S10 is built with premium hardware and machine-learning-based software. From brand new power sharing capabilities to AI-powered performance enhancement and Intelligent Wi-Fi, Galaxy S10 is Samsung’s most intelligent device yet, from the inside out.

·         Wireless PowerShare[7]: Samsung introduces Wireless Power Share on Galaxy S10, making it possible to easily charge Qi-certifiedsmartphones and even compatible wearable devices. In addition, Galaxy S10 is capable of charging itself and a second device simultaneously via Wireless PowerShare[8], while connected to a regular charger.

·         Intelligent Performance: The new AI software on the Galaxy S10 automatically optimizes battery, CPU, RAM, and even device temperature based on how customers use their phone and continues to learn and get better over time. Leveraging AI-capabilities, Galaxy S10 also learns how they use their device in order to launch their most frequently used apps faster.

·         Intelligent Wi-Fi: Galaxy S10 comes with Intelligent Wi-Fithat allows for an uninterrupted and safe connection by seamlessly switching between Wi-Fi and LTE, as well as showing alerts of potentially risky Wi-Fi connections. Galaxy S10 also supports the new Wi-Fi 6 standard, making it possible for better Wi-Fi performance when connected to a compatible router. 

·         Bixby Routines: On Galaxy S10, Bixby automates customers’ routines and provides personalized recommendations to make life easier. With pre-set and personalized routines, such asDriving and Before Bed routines, which are customized based on customers’ habits, Galaxy S10 makes things simpler by automatically reducing device touches and cutting steps out of the day.[9]

·         Samsung Members Benefits: The new Galaxy S10 not only offers top of the line features to its customers but also offers exclusive benefits via the Samsung member’s app.

o   S10|S10+ owners can avail a 25% discount on Swarovski crystal jewelry.

o   S10|S10+ owners can avail a 20% discount on Careem rides.

o   S10|S10+ owners can avail a discount of up to PKR 26,000 on selected Samsung Smart TV’s.

o   S10|S10+ owners can get priority service at all service centers of Samsung’s authorized distributors across Pakistan.

o   S10| S10+ customers will get 10GB mobile data free from Telenor Pakistan.

·         Launch Bundle: Customers will get an exclusive bundle of a wireless charger and a 10,000 mAh battery pack on the purchase of the Galaxy S10|S10+

Samsung Showcases a New Era of Products at MENA Forum 2019

Samsung Electronics, today showcased the next generation of smart and intuitive innovations with technological advances aimed at reducing friction in consumers’ everyday lives. Samsungis committed to providing leading technologies and building on its existing strengths to shape a new era where innovation and smarter integration across its device ecosystem will deliver consumers personalized experiences to transform their everyday.

Celebrating a decade of innovation, perfected, Samsung’s Galaxy S10 sets a new standard for smartphone devices with smarter intelligence and dynamic connectivity to redefine what consumers have come to expect from technology. Reiterating its commitment towards enhancing consumers’ lives so they can do more of what they can’t, Samsung also reflected on 50 years as a world-class leader in the technology and innovation space.

                       

During the forum, innovative new products were showcased, including the 98” 8K QLED, Galaxy S10, Galaxy Fold,the Samsung 4 Door Refrigerator, Side by Side 3 Door lineup, QuickDrive™washing machine and Wind-Free™ air conditioner.

In addition to its new products, Samsung revealed how the integration of Bixby 2.0 in its QLED lineup is redefining the conventions of TV with enhanced voice capabilities and interactivity in both English and French.

“Our undeterred commitment towards providing meaningful innovations that enrich consumer’s lives builds on our proud legacy of innovation,”said SungwanMyung, President of Samsung Electronics Middle East and North Africa.“Over the past year,we continued to drive the boundaries of innovation across all product categories. In 2019, we will strive for perfection to ensure our innovations transform lifestyles throughout the MENA region and allow customers the freedom to do more of what they can’t,” he added.

During the Forum, Samsung conducted its annual docent program for attendees to experience the new products. Similar to a guided museum tour, guests got a first-hand look at what Samsung has in store for the year ahead.

A Larger, Smarter, More Powerful Era of TV:

Samsung unveiled how it is combining the latest in hardware and software to redefine the TV at the 2019 MENA Forum. Previewing its Micro LED technology, the company revealed the future of intelligent, advanced displays. With no boundaries and endless possibilities, these displays represent Samsung’s drive to break down the barriers of ratio, size, and to become bezel free for unlimited dimensions and fully immersive viewing experiences.

Showcasingits cutting-edge technology with the 98” 8K QLED TV, Samsung revealed how 8K technology will enhance the viewing experience even further and bring an entirely new era of viewing capabilities. Embedded with a Quantum Processor 8K chip, the 2019 QLED lineup delivers the best in picture quality, design and smart features in more sizes than ever in stunning resolution. Whether watching content through a streaming service, set-top box, HDMI, USB or even mobile screen mirroring, Samsung’s proprietary AI-based technology can recognize and upscale any content, regardless of the native resolution, to near pristine 8K quality.

Outliningbreakthroughs in its content partnerships, on a global level Samsung has built on its ever-expanding content partner network to give Samsung customers in over 100 countries access to enjoy iTunes Movies and TV Shows. This significant partnershipwill give consumers more choice and allow them to watch their iTunes purchases and browse the entire iTunes Store conveniently through their Samsung Smart TVs.Additionally, Samsung is expanding its SmartPack VOD platform across the MENA region. In partnership with top local content providers Shahid, STARZ PLAY and Weyyak, Samsung plans to expand theSmartPack platform partnerships and content offerings over the coming years.

Samsung also showcased the latest inSoundbar innovations at the MENA Forum, presenting the Q70 Soundbar for 2019.In collaboration with Harman Kardon, the Q70 Soundbar elevates the audiovisual experience with Dolby Atmos and DTS:X technologies, which deliver state-of-the-art immersive theater sound that flows overhead and around users to produce groundbreaking 3D space realism. Additionally, AI Sound adjusts audio in real time to effectively improve its quality with optimal sound modes, while 4K Pass-Through delivers simultaneously rich audio and picture quality to transmit content without compromising the true surround sound experience.

Shaping ANew Era of Intuitive, Intelligent Living:

This year’s MENA Forum showcases a lineup of convenient innovations that perfectly fit in the era of intuitive, intelligent living and convenience in all four corners of the home. These developments offer a richer, more refined user experience that rapidly transforms the home and enables users to enjoy seamless livingin aworld of intelligent experiences.

Samsung 4 Door Refrigerator with triple cooling technologyprovides the ultimate freshness at precise temperature and control. This enables consumers the ability to keep food fresher for longer thanks to optimized moisture and humidity levels. With the Flex Zone space, the independently controlled compartment provides endless benefits and keeps food at optimum temperatures.

Samsung’s Side-by-Side 3 Door refrigerator lineup takes into account consumers’ growing needs for capacity, design and convenience. Built with a large capacity and the unique Twin Cooling System, this fridge optimizes temperature and humidity levels to retain freshness for longer. With preset temperature modes, it is adaptable and saves energy depending on user requirements.

Presenting theQuickDrive™ washing machine; a revolutionary laundry technology that reduces washing time by up to 50%, without compromise on cleaning performance, allowingusers to start, stop, and monitor their wash cycle from their other connected devices. The QuickDrive™ washer also features Samsung’s intelligent laundry assistant, which uses AI to provide automatic recommendations for optimal washing cycles. With the signature SamsungAddWash feature, users can add items of clothing to aQuickDrive™ cycle, even if a wash is already underway.

Samsung’s Wind-Free™ air conditioner, uses a first-of-its-kind two-step cooling system that dramatically reduces energy consumption and, thanks to Wi-Fi connectivity, can be controlled remotely.

A Decade of GalaxyInnovations

Celebrating 10 years of technological triumph across the Galaxy range,Samsung showcased an ecosystem of mobile products which are designed to intelligently redefine the capabilities of smartphones like never before. Marking a decade since the launch of the first Galaxy S series, today’s Galaxy devices are testament to Samsung’s proud legacy of delivering meaningful innovation to meet consumers’ needs.

Among the innovations showcased, Samsung’s Galaxy S10 delivers premiummobile experiences through display, camera and performance innovations.Created for those who want more of everything, the Galaxy S10 offers an all-new Dynamic AMOLED display for a full screen experience, with the added benefit of an ultrasonic fingerprint scanner. In addition to this, new camera technology gives consumers professional capabilities, while intelligent performance features make the Galaxy S10 the smartest device yet, from the inside out.

With the unveil of the Samsung Galaxy Fold, 10 years of meaningfulGalaxy innovation hasunfolded an entirely new category of smartphone. Functioning as a smartphone and a tablet, but folded into one, the Galaxy Fold is the world’s first 7.3-inch Infinity Flex Display, which folds into a compact device thanks to folding display material. Driven by bigger and better form factors, the Galaxy Fold was designed with users in mind for the ultimate experience, whether working, playing, or sharing.

Finally,Samsung’s Galaxy ecosystemexpands even further in 2019 with the Galaxy Watch Active, Galaxy Gear Fit E and Galaxy Buds. Delivering consumers intelligent, convenient and innovative experiences, these wearables allow users the ability to track and monitor all aspects of their busy lifestyles and wellbeing so they can enjoy more balanced, connected living, even while on the go, at rest or at play.