Samsung displays its latest QLED TV’s at Habitt, Packages Mall, Lahore

The global leader in technology and innovation – Samsung Electronics has recently displayed and deployed their latest next-gen QLED Television sets at Habitt, Packages Mall, Lahore; with the objective of providing the consumers with the true picture experience.

Samsung Electronics’ latest QLED TVs boast revolutionary picture quality, and 100% color-volume, which recreate the most powerful combination of light and color. Moreover, the QLED TV set also boasts upto 2000 Nits brightness and abillion-color feature. The curved screen option comes with ultra high-resolution to present a fascinating picture-quality, life-like images, and a maximum viewing-angle.

President of Samsung Electronics Pakistan & Afghanistan – Mr. Y. J. KIM stated that: “Modern-day consumers seek mesmerizing home-entertainment experiences, with access to a virtually endless choice of high-quality content. We want the customers coming at Habitt to witness a unified experience, in terms of easier content discovery and a consistent, along with seamless viewing experience”.

This innovation is a result of Samsung’s adoption of a new metal - Quantum Dot material, which allows the QLED TV to articulate deep blacks and rich detail, despite the variation in room-lighting or environment. These curved LED screens are technological masterpieces, which promise unmatched features like; Q-Color, Q-contrast, Q-HDR 1500, Boundless 360 degree design and much more.

The ‘No gap wall-mount’ is designed for quick and easy affixing against the wall. The TV is connected with a transparent ‘Invisible Connection’ cable; hence all the peripheral device-cables also remain invisible. The QLED TVs are available at all authorized Samsung Brand shops and all Samsung online e-retail partners; well.pk, yayvo.pk, daraz.pk, homeshopping.pk, and telemart.pk.

HUAWEI Mate 10 Series takesthe Middle East and Africaregion by storm with breakthrough AI capabilities

Huawei Consumer Business Group (CBG) hasunveiled the world’s most powerful AI flagship smartphones – the HUAWEIMate 10 Seriesinthe Middle East & Africa region. Heralding a new decade of smartphone development, the newHUAWEI Mate 10, HUAWEI Mate 10 Pro and PORSCHE DESIGN HUAWEI Mate 10 devices are set to deliver the ultimateintelligent experiencefor regional consumers byproviding more comprehensive mobile intelligence through Mobile AI.

The HUAWEI Mate 10 Series goes beyond smart, using the AI application ecosystem to make the smartphone so intelligent with personalized AI applications that it completely changes smart applications and delivers a faster, stronger and seamless smartphone experience to users. Built with the world’s first AI processor forsmartphones, the HUAWEI Mate 10 Series predicts its most efficient mode, optimizing performance to keep the phone in prime condition and deliver all-round greaterefficiency, with more power, at higher speeds.

Commenting on the launch of the flagship HUAWEI Mate 10 Series devices in the region, Mr. Gene Jiao, President of Huawei CBG, Middle East & Africa said: “Tech-savvy consumers in the Middle East and Africa have a huge appetite for innovative technology that offers increasingly intelligent and seamless solutions for their busy lives. The use of AI in the HUAWEI Mate 10 Series allows us to break through boundaries and usher in an era of smartphones that transform human-to-machine interaction and further expand their capabilities. With boosted performance, speed, power, and infinitely faster connectivity and download speeds, this premium device seriesdelivers the ultimate user experience, and heralds a new decade of smartphone development.”

Intelligent Speed

Poweredby the Kirin 970, Huawei’s new smartphone System-on-a-Chip(SoC) which combines an 8-core CPU, a new generation 12-core GPU, and a dedicated Neural Processing Unit (NPU) to power AI computing, the HUAWEI Mate Series offers a significantly faster intelligent experiencefor consumers across the region. Most importantly, the performance of the Kirin 970 NPU is unparalleled with 25 times that of a CPU (Central Processing Unit) and with 50 times the efficiency of a CPU.

Providing the world’s fastest 4.5G experience, the HUAWEI Mate 10 Series smartphonesonly require a few seconds to load and play 4K online. The devices are also the world’s first smartphone with Dual 4G SIM supportenabling each SIM to make calls and browse simultaneously.

Intelligent Camera

In partnership with Leica, the renowned camera maker, the HUAWEI Mate 10 Series is the first Intelligent Photography smartphonethat turns every shot into a perfect memory. The HUAWEI Mate 10 Series features a new Leica SUMMILUX-H camera with f/1.6 aperture to capture more light for low-light photography. Powered by Kirin 970’s dual ISP and Snapshot with AI Motion Detection, users can capture wonderful moments of children running or playing sports.AI-powered Real-Time Scene and Object Recognition with Real-Time Auto Settings allows the camera to automatically adjusts and chooses settings to help users capture better photographs in a range of different environments.

The HUAWEI Mate 10 Series captures detailed AI-powered Bokeh Effect for a more natural and detailed transition between the background and subject and the AI-powered Digital Zoom of up to six to 10x brings far-off text into clearer focus and helps captures greater detail.

Intelligent Power

The advanced AI-powered Battery Management technology used in Huawei’s Mate 10 Series allows for full day use with the 4000mAh battery with smart power-saving technology, as well as smarter power management technology to personalize system settings, optimize background applications and push notifications for each user, maximizing power efficiency and increasing battery life.

Powered with HUAWEI SuperCharge technology, the HUAWEI Mate 10 Series devices support 4.5V/5A low-voltage fast charging. A 10-minute charge powers the battery to 20 percent, while a 30-minute charge powers the battery to 58 percent. The battery remains at a low temperature during fast charging to ensure safety. The HUAWEI Mate 10 Seriesfeatures the world’s first TÜV Safety Certified HUAWEI SuperCharge technology, the strictest certification of its kind in the world. Safety certification is based on the entire charging system including the charger, cables, IC, and battery for end-to-end charging safety.

As beautiful and sleek as it is powerful, the 3D Glass Body of the HUAWEI Mate Series devices - made of glass front and back, and beautifully curved on all four sides – makes the devices feel ultra-premium in the hand with a thin, futuristic design and comfortable grip. Available in three beautiful colours, the Mate 10Pro comes in Titanium Gray, Midnight Blue andMocha Brown and the Mate 10 isavailable in Black, Mocha Brown and Champagne Gold.Pre-booking of HUAWEI Mate 10 has started from 26^th October – 5^th November and customer can be done at all HUAWEI brand outlets. The customers will also get surprise HUAWEI gift boxes with their pre-booked devices.

DWP Group, Philips authorized Sales & Service provider participated in the 33rd Annual Radiology Conference

DWP Group, Philips authorized Sales & Service provider participated in the 33rd Annual Radiology Conference held at the Movenpick Hotel, Karachi from 27th October to 29^th October, 2017. DWP shared innovative tools and technologies to help the audience perform clinical consults and recommended best imaging solutions. Country Manager DWP Healthcare Pakistan, Mr. Sanam Hameed Mirza and Business Manager Philips Healthcare Pakistan, Mr. Haris Baig promised to flourish the healthcare business in the country by providing the best medical equipment and solutions to the industry, promoting the motto “Safe and Healthy Pakistan”. The main purpose was to provide radiologists and doctors new and effective ways to drive clinical performance, enhance the patient experience and deliver economic value for their institution.

Philips is the world’s leading Healthcare solutions provider and is recognized globally as a symbol of innovation in the areas of health care informatics, diagnostic imaging, ultrasound diagnostics, cardiac care and home healthcare where as DWP is a leading business entity in Pakistan with core focus in Consumer Electronics (GREE ACs and EcoStar TVs), Power (UPS, Batteries, Solar), System Integration (EMC and Lenovo), Networks (CISCO and Huawei), Document Technology (XEROX) and HVAC (GREE).

HUAWEI Mate 10 Pro – AGame Changer in Smartphone Photography

HUAWEI has heralded a new decade of smartphone development with the launch of the world’s most powerful AI flagship smartphone HUAWEI Mate 10 Pro. It deliversultimate user experience and intelligent smartphone photography with a dual camera designed with the collaboration of German firm Leica.

The hi-tech Leica dual camera combines a 12MP RGB sensor with a 20MP monochrome sensor, and offers the world’s largest aperture of f/1.6 for more perfect, clearer pictures, especially in low-light conditions. It has been given a score of 97/100 by DxOMark - a renowned mobile test used for scoring and analyzing smartphone cameras.

DxOMark engineers capture and evaluate over 1,500 test images and more than 2 hours of video in both controlled lab environments and in natural indoor and outdoor scenes.In the result by DxOMark, it was prominent that the HUAWEI Mate 10 Pro surpasses the competitors in still-photography, whereby getting a photo sub-score of 100 points (equal to Samsung Galaxy Note 8).

HUAWEI Mate 10 Pro’s forte is its first-class exposure, particularly in indoor conditions; giving a great wide-aperture mode, ultimately producing a mild and attractive bokeh effect. The HUAWEI Mate 10 Pro has extraordinary performance in video mode as well, with video sub-score of 91 points. The video auto-focus of the HUAWEI Mate 10 Pro is fast and accurate, having great tracking capabilities along with an overall low-level of noise.

When clicking a photo, both cameras combined will be used to take the image and then lay the results over the top of each other. This gathers more detail with the 20MP monochrome sensorand then uses the 12-megapixel RGB sensor for additional color.

The AI tech in the HUAWEI Mate 10 Pro will also detect motion through the sensor to optimize for the best shot. AI also works behind the scenes of other camera features, as it will allow for automatic detection of what you’re shooting. The Mate 10 realizes the object of which the image is being taken and optimizes the settings on your camera accordingly.

The HUAWEI Mate 10 Pro’s video has also been rated great. The video shows great exposure, low noise level, pleasant colors, and accurate white-balance in different conditions. Moreover, the autofocus works accurately, whereas the video stabilization efficiently counters camera motion.

Samsung sets up Galaxy Studios as interactive platforms in big cities.

Samsung Electronics - the global technology leader is setting up Galaxy Studios at 5 locations in Lahore, Karachi and Islamabad for duration of 4 weeks. These interactive platforms are designed to create awareness among the consumers, by providing hands-on experiences with its most innovative range of Galaxy smart-phones. The consumers participating in this activity will be given free-trials and valuable information of this powerful range of Samsung devices.

Galaxy Studios at the Packages Mall and Emporium Mall in Lahore will be activated on the 21^st, 22^nd, 28^th& 29^th October and will also continue on the 4^th, 5^th, 11^th& 12^th November 2017.  The Galaxy Studios at Dolmen Mall and Lucky One Mall in Karachi will be activated on 28^th & 29^th October and will continue on 4^th, 5^th, 11^th, 12^th, 18^th and 19^th November 2017. The Galaxy Studio at the WTC Mall will also be activated on 28^th & 29^th October and will continue on 4^th, 5^th, 11^th, 12^th, 18^th and 19^th November 2017.

The Managing Director of Samsung Pakistan stated that: “With the Galaxy Studios activity being conducted across the major cities of Pakistan, we aim to reach out to our consumers, to provide them with a hands-on experience with the new power-packed range of Galaxy devices. The Samsung Galaxy brand promises tremendous infotainment, swift multi-tasking, creative expression and global connectivity for the discerning consumers, who aspire to live a fast-paced lifestyle and excel in a highly competitive professional world.

Among the most revolutionary Galaxy devices launched in Pakistan, are the Galaxy S8+ and the Galaxy Note-8. The Galaxy S8+ has a 6.2-inch super AMOLED display with a QHD 2960 x 1440 resolution. It is equipped with the Exynos 8895, 1.7GHz + 2.5GHz octa-core SoC processor and 4GB RAM. It boasts a 12-megapixel, f/1.7 rear camera and an 8-megapixel front camera.

The Note-8 is Samsung’s flagship phone boasts the S-Pen technology and an infinity display, enabling the consumer to express creativity and present new ideas in the most inspiring manner. It has a 6.3-inch Quad HD+ (2960×1440) Super AMOLED display, 10nm Octa-core Exynos 8895 processor, 6GB RAM, 64GBinternal storage (expandable). Enriched with a Dual 12MP back-camera with OIS and Wide-angle f/1.7, telephoto and a f/2.4 8MP f/1.7 front-camera, the Note-8 runs on an Android 7.1.1 Nougat Operating System and is powered by a 3300 mAh battery.

Pre-book the HUAWEI Mate 10 & Mate 10 lite and Win Surprise Gift Hampers

HUAWEI – the global technology-leading company in telecommunications will be taking pre-booking orders for its latest innovative device – the HUAWEI Mate 10 and Mate 10 lite. The pre-booking starts from 26^th October - 5^th November and can be done at all HUAWEI brand outlets. The customers will also get surprise HUAWEI gift boxes with their pre-booked devices.

HUAWEI Mate 10 is truly a combination of attractive hardware, enriched with the most advanced software Artificial Intelligence (AI). The HUAWEI Mate 10 can be plugged into any screen using a USB-C to HDMI cable which turns this revolutionary device into a mobile workstation. HUAWEI Mate 10 is equipped with the latest powerful Kirin 970 chipset, backed up by 6GB RAM and 128GB storage for the Pro, and 4GB RAM and 64GB for the standard version.

The HUAWEI Mate 10 features a Leica-branded dual camera, combining 12MP RGB sensor and 20MP Monochrome sensor with an f/1.6 aperture. Moreover, HUAWEI has added an intelligent AI to the mix. So now, the HUAWEI Mate 10 will recognize what kind of picture is being taken and adjust the setting accordingly to get the best image.

The HUAWEI Mate 10 lite is the world’s first quad-camera smartphone and a 5.9” FullView display. Both the rear and front cameras have high resolution sensors 16 and 13-megapixels respectively, paired with a secondary two-megapixel camera each.The selfie cameras capture stunning photos with a two-person bokeh effect, and benefit from a toning flash.It is powered by an octa-core Kirin 659 chipset with 4GB RAM and 64GB storage.

The Country Head of HUAWEI Pakistan, Blueking stated:“HUAWEI is aware of the fact that Artificial Intelligence (AI) is set to propel the intelligent development of smart devices to the next level. Instead of passively responding to user needs, the AI in the HUAWEI Mate 10 will sense our mood and environment, and proactively offer new ways for us to interact with the world around us through targeted services. With HUAWEI Mate 10 lite, people can obtain a wonderful 5.9” FullView experience and take spectacular photos and selfies with various fun modes with 4-cameras.”

A special surprise gift box will also be given out on the pre-orders containing exciting goodies such as a power bank, car charger, and a selfie stick. The gift boxes shall be given out on first-come, first-order basis.

HUAWEI is rapidly emerging as an innovative industry leader within the electronics and telecommunications arena, aiming to deliver exceptional services to the rapidly expanding segment of smartphone users in Pakistan, who seek powerful global connectivity.

Systems Limited Hosts a Roundtable Conference on Datacenter Optimization with Microsoft

Systems Limited, a premier technology company, hosted an exclusive roundtable conference with Microsoft today. Titled “Datacenter Optimization”, the event was attended by several prominent CIOs and CTOs in the Governor Room at Marriott Hotel in Karachi.

The roundtable discussions focused on best practices for datacenter optimization through disaster recovery, data protection, and hybrid cloud storage on Microsoft Azure. Participants explored ways to improve agility and enhance IT infrastructure. Key findings on effective data center modernization will be published in a comprehensive whitepaper for tier-one media circulation in collaboration with Microsoft.

“We are extremely delighted to work with Microsoft on this knowledge-sharing initiative,” said Asif Peer, CEO, Systems Limited. “With the participation of so many technology experts from industry-leading enterprises, I anticipate that a wealth of ideas and opinions will be exchanged. Most of all, by collaborating on ways to improve all aspects of datacenter operations and infrastructure, I hope that this event contributes to sustained technological progress across the nation.”  

Lamudi successfully concluded the biggest Property Show

The festival aims at providing a platform to all real estate enthusiasts so they may interact amongst themselves and with leading real estate developers coming from all over the country, as well as creating a recreational activity for the families.

                                              

Unlike other expositions, this event is unique in not only providing an opportunity for interacting with the real estate gurus but also a fun activity for the weekend where you can bring your family along. Here you will get to enjoy the company of fellow real estate aficionados, enjoy talks with erudite real estate advisors as well as having a great time with your family; savoring food from different stalls set up by your favorite food brands while the kids enjoy various activities arranged for them separately.

The first day of the event has experienced a great turnout, turning it into a huge success. People from the twin cities, young and old, swarmed the Pak China Friendship Centre with their enthusiasm to find out about the top real estate projects, investment options and to interact with the experts. Talk sessions led by Mr. Shafiq Akbar, one of the country’s leading real estate investment advisors, and Saad Arshad, co-founder of Lamudi were the highlight of the day. The festival is succeeding in its motive of providing a fun environment for all the participants rather than being a boring expo. People were seen enjoying the scrumptious food in the lovely Islamabad weather while the children were having an amazing time playing games in the entertainment area. The feedback from all participants has been great up till now and we hope to see a bigger turnout tomorrow.

The festival is a great opportunity for all those who want to invest in the real estate market or simply want to learn some details about the upcoming projects in the Capital. Lamudi warmly invites the residents of the twin cities to be a part of this great initiative.

Do you really know the AI Camera in Huawei's Mate 10 Series

The Huawei Mate 10 and Mate 10 Pro have recently been launched and come with plenty of trendy features. The Mate Series packs the new supercharged Kirin 970 octa-core processor and hi-tech dual camera on the back. Moreover, the sleeklooking body with glass on the front and back adds beauty to the phone.

Both the Huawei Mate 10 and Mate 10 pro are equipped with a Leica dual camera. A 12-megapixel sensor shoots in color, while a 20-megapixel monochrome sensor shoots exclusively in black and white. Each sensor has an aperture of f/1.6 and which allows for far improved night time shooting.

When clicking a photo, both cameras combined will be used to take the image and then lay the results over the top of each other. This gathers more detail with the monochrome sensor and then uses the RGB sensor for additional color. For taking quick shots, Huawei has included its 4-in-1 hybrid autofocus technology. The NPU comes into play with automatic image detection, which dynamically switches shooting modes depending on what you’re shooting. The selfie-cam isalso brilliant, having an 8MP front camera with an f/2.0 aperture.

The AI tech in the Mate 10 and Mate 10 Pro will also detect motion through the sensor to optimize for the best shot.AI also works behind the scenes of other camera features, as it will allow for automatic detection of what you’re shooting. The Mate 10 realizes the object of which the image is being taken and optimizes the settings on your camera accordingly, that make every capture can be in best camera parameter, and get the high quality photo more easily.

Huawei has gone out-of-the-way by getting slimmer bezel by ditching the home button on the front, whereby moving the fingerprint scanner to the back, below the camera. The screen now stretches right to the edges and with the Pro's resolution of 2160 x1080 pixels, everything looks nice and crisp. The Mate 10 however, still has a home button and fingerprint scanner beneath the screen.Both the displays of Mate 10 and Mate 10 Pro support HDR.

The biggest Daraz Black Friday Sale 2017 just a month away

Daraz Black Friday sale is just around the corner. Daraz Black Friday sale is set to start on November 20^th, and will be giving a variety of attractive and exciting slashed-price deals and discounts to the online shoppers in Pakistan.

In the world of e-commerce, Black Friday’s are something which both the customers and brands are desperately waiting for. Globally, the Black Friday Sale is equivalent to a Pakistan vs. India match. The brands are looking to compete for the highest returns; sellers across Daraz’s very own ecosystem spend months strategizing their assortments and offers. Even Team Daraz forgoes numerous nights’ sleep to deliver on their bold promise: ‘Pakistan’s largest single ecommerce sale.’

Chief Marketing Officer at Daraz, Hamaad Ravda, stated: “It’s not just about on-boarding greater numbers of trustworthy vendors and scaling assortment. It’s an attitude. As we take on Black Friday 2017, we look back on Pakistan’s first billion rupee sale (Black Friday 2016) and say: challenge accepted.”

That big deal event that Daraz pioneered in 2015 and bested in 2016 is expected to get significantly bigger this year. The messaging is as simple as it gets, with no reading between the lines required; Daraz offers ‘BIG deals, BIG discounts, & BIG brand partners’. 
In 2015, Daraz started a retail trend. In 2016, Daraz gave Pakistan its first 1 billion rupee sale. What milestone are they set to achieve in 2017? On November 20^th, people will be sure to find out. The tight-lipped Team Daraz are keeping a closed lid on the precise mechanics of its Black Friday deals for now, but rest assured it will be the biggest retail event Pakistanis have seen to date.

HUAWEI Mate 10 is the powerful mobile office you've been waiting for

HUAWEI has recently revealed its latest flagship devices - the HUAWEI Mate 10 and Mate 10 Pro. The HUAWEI Mate 10 joins the biggest trend of 2017 – going bezel-less. The HUAWEI Mate 10 and Mate 10 Pro are aimed at business users; therefore, it comes with the Artificial Intelligence (AI) and the all-new Kirin 970.

The HUAWEI Mate 10 has a 5.9-inch display with a 16:9 ratio and 2560 x 1440 (2K) resolution. The HUAWEI Mate 10 pro has a 6-inch, 18:9, 2160 x 1080 (HD+) resolution display. Both these devices are being called 'FullView' displays, and both are HDR10.

The design of these phones is now with a glass black rather than metal. The HUAWEI Mate 10 Pro features a rear-mounted fingerprint sensor, while the standard HUAWEI Mate 10 manages to squeeze one onto the front. Inside the both Mate 10 variants are the Kirin 970 chipset, backed up by 6GB RAM and 128GB storage for the Pro, and 4GB RAM and 64GB for the standard.

The CEO of Huawei Consumer Group – Richard Yu stated: “As we are aware of the fact that Artificial Intelligence (AI) is set to propel the intelligent development of smart devices to the next level. Instead of passively responding to user needs, the AI in the HUAWEI Mate 10 and Mate 10 pro will sense our mood and environment, and proactively offer new ways for us to interact with the world around us through targeted services.”

The best feature of the HUAWEI Mate 10 is that it can plug the phone into any screen using a USB-C to HDMI cable turning it into a mobile workstation (like Samsung DeX, but without the Dock). The screen can also be turned into a trackpad and keyboard.

The HUAWEI Mate 10 features expandable memory and the Mate 10 Pro is now also water resistant with an IP rating of 67.  Both phones will feature Leica branded dual cameras, combining 12MP RGB sensor and 20MP Monochrome sensor with a f/1.6 aperture, but HUAWEI has added intelligent AI to the mix.

The HUAWEI Mate 10 will recognize what kind of picture is being taken and adjusts the settings in order to get the best image. What's also impressive is the claimed battery life – two days of normal use. This is due to the large 4000 mAh battery, as well as the better-optimized processor, software and display.

The Mate 10 is available in numerous exciting colours such as; Blue, Brown, Pink, Gold, and Black. Moreover, it is also available in a Porsche Design model. HUAWEI Mate 10 will be available for customers in Pakistan from November.

HUAWEI Mate 10 can be more user friendly Desktop Computer Than Note 8

The recently unveiled masterpiece of HUAWEI - the Mate 10 can do a lot of cool tricks. One of the best functions is that it can work as a full fledged desktop. It leaves users thinking that "Samsung did this, months ago with the Galaxy S8."

However, Samsung S8 requires the users to buy a separate dock for Rs.10, 000. Instead, the HUAWEI Mate 10 just needs a basic USB-C to HDMI cable. As soon as the HUAWEI Mate 10 senses it's been plugged into an HDMI outlet, the desktop experience - dubbed EMUI Desktop - kicks in within 10 seconds.

From here on, the desktop look similar to any PC or Mac you've used. There's a row of crucial apps (Chrome, Photo Gallery, etc) on the left side of the screen, and a "dock" of sorts at the bottom, with the lower left corner storing other apps; while the bottom right corner displaying battery status and connection status. If your USB-C to HDMI converter has extra USB ports, you can even plug in a keyboard and mouse for the full experience. But even without them, you can navigate within EMUI Desktop with the HUAWEI Mate 10's screen acting as a trackpad.

With the Kirin 970AI processor and 4GB(/6GB) of RAM, there is enough processing power and memory to push the desktop vibe. Scrolling on the internet browsers like Chrome or Firefox is much cleaner, smoother & glitch-free compared to Samsung Dex. You can play embedded Twitter gifs or YouTube videos like you would on a regular laptop.

Most people who've tried Samsung's Dex found the overall experience cool, but ultimately tricky and hectic. The point of being converting your smartphone into a desktop computer is so you can get more work done without actually having a computer with you on-the-go.

However, nobody carries around a dock with them. The HUAWEI Mate 10 eliminates this problem, because all you need is the phone and a small adaptor and HDMI cable. Every hotel will have either a television or a monitor that can support HDMI input. Another remarkable feature of the HUAWEI Mate 10 is that unlike Samsung Dex, HUAWEI Mate 10 is still fully functional. It can still make calls, take photos, and use apps like Instagram etc. However, the Galaxy S8/Note 8, when plugged into Dex, is basically locked down and cannot be used.

HUAWEI Mate 10 will be available in the Pakistani market from November.

Huawei Unveils the HUAWEI Mate 10 and HUAWEI Mate 10 Pro

Disruptive innovation often begins with bold dreams. During IFA Berlin, Huawei Consumer Business Group introduced its first AI mobile chipset, the Kirin 970. Today in Munich, Huawei announced the HUAWEI Mate 10 Series, which will open the door to new AI mobile applications. The HUAWEI Mate 10, HUAWEI Mate 10 Pro, and Porsche Design HUAWEI Mate 10 are breakthrough AI devices that combine innovative hardware, the Kirin 970 chipset and EMUI 8.0. The HUAWEI Mate 10 Series continues its legacy of superior product performance and long-lasting battery life, while integrating New Leica Dual Camera technology.

“As we enter the age of intelligence, AI is no longer a virtual concept but something that intertwines with our daily life. AI can enhance user experience, provide valuable services and improve product performance,” said Richard Yu, CEO, Huawei Consumer Business Group. “The HUAWEI Mate 10 Series introduces the first mobile AI-specific Neural Network Processing Unit, launching a new era of intelligent smartphones.”

Key features include:

·         Kirin 970, the world’s first AI processor for smartphones with a dedicated Neural Network Processing Unit (NPU);

·         A 3D Glass Body featuring a barely-there-bezel, HUAWEI FullView Display and HDR10 supported technology for intensely vivid and brighter colors;

·         TÜV Fast-Charge Safety Certified HUAWEI SuperCharge and 4000 mAh battery with AI-powered Battery Management; 

·         New Leica Dual Camera with SUMMILUX-H lenses, with both featuring  an aperture of f/1.6, and intelligent photography including AI-powered Real-Time Scene and Object Recognition and AI-powered Bokeh Effect;

·         An all-new, simplified EMUI 8.0 based on Android™ 8.0.

A New, Mobile AI Computing Architecture for Intelligent Mobile Experiences

The HUAWEI Mate 10 and HUAWEI Mate 10 Pro are the first devices powered by the new Kirin 970 processor and deliver AI enhancements for a faster, more customized mobile experience. The Kirin 970 is built using an advanced TSMC 10nm semiconductor manufacturing process, and features an octa-core ARM Cortex CPU, a first-to-market Mali-G72 12-core GPU and the first NPU designed specifically for a mobile device. The Kirin 970 also has a new dual ISP for AI-powered intelligent photography.

The specialized NPU, combined with Huawei’s innovative HiAI mobile computing platform, means the Kirin 970 delivers 25x better performance and 50x greater energy efficiency for AI-related tasks, compared to four Cortex-A73 cores.¹ The HUAWEI Mate 10 Series is also the world’s fastest smartphone supporting super-fast LTE connectivity and download speeds. The device comes with the world’s first dual 4G SIM support and dual VoLTE connections.

By combining individual and collective intelligence for on-device AI, the new HUAWEI Mate Series delivers real-time responses to users, including AI-powered Real-Time Scene and Object Recognition and an AI Accelerated Translator. Kirin 970 is an open, mobile AI computing platform for third parties to create new and imaginative AI applications and which extends Huawei’s processing capabilities to the entire value chain.

Design Qualities for New Levels of Sophistication and Comfort

With an all-new HUAWEI FullView Display, the HUAWEI Mate 10 features a stunning 5.9-inch screen with a 16:9 display, barely-there-bezel and HDR10 to support vivid colors. The 6-inch HUAWEI Mate 10 Pro features an 18:9 OLED display, high screen-to-body ratio and HDR10 for dynamic video viewing.

The iconic devices feature a 3D Glass Body, beautifully and symmetrically curved on all four sides for an ergonomic hold. The back of the devices feature a reflective band design to highlight the New Leica Dual Camera.

The HUAWEI Mate 10 Pro is also IP67 Water and Dust Resistant.

New Leica Dual Camera and AI-powered Battery Management for the Next Era of Smartphone Use

Huawei has again partnered with Leica to co-engineer the dual-lens camera for the HUAWEI Mate 10 and HUAWEI Mate 10 Pro. They combine 12-megapixel RGB + 20-megapixel monochrome sensors, Optical Image Stabilization (OIS), dual lenses with the world’s largest aperture of f/1.6, AI-powered Bokeh Effect and AI-powered Digital Zoom. New AI-powered Real-Time Scene and Object Recognition, which automatically chooses camera settings based on the object and scene, supports an advanced AI-powered Digital Zoom function with AI Motion Detection for clearer and sharper pictures.

The HUAWEI Mate 10 and HUAWEI Mate 10 Pro pack a 4000 mAh high-density battery featuring a smart battery management system that understands user behavior and intelligently allocates resources to maximize battery life. It supports 4.5V / 5A low-voltage fast charging, powering the device from 1 percent to 20 percent in 10 minutes, and from 1 percent to 58 percent in 30 minutes.² Additionally, HUAWEI SuperCharge is the world’s first fast charging technology to receive TÜV Fast-Charge Safety Certification, ensuring safe end-to-end charging.

The HUAWEI Mate 10 and HUAWEI Mate 10 Pro will launch with Huawei’s all-new EMUI 8.0 powered by Android™ 8.0. Features include an AI Engine to fully leverage the capabilities of the Kirin 970; an AI Accelerated translator to deliver faster and more accurate interactive translation for a smoother communication experience; an easy projection feature to connect the new Huawei Mate Series to a larger screen; support for a full desktop experience – either mirroring or extending the smartphone display like a PC.

New Accessories

Huawei also launched three HUAWEI Mate 10 accessories: the EnVizion 360 Camera, SuperCharge™ Power Bank, and Smart Scale.

·         The EnVizion 360 Camera can shoot 5K photos and 360-degree 2K videos with multiple viewing modes for users to share across their social media channels.

·         Huawei’s SuperCharge™ Power Bank supports a 4.5V / 5A low-voltage fast charge.

·         The Smart Scale can monitor and analyze health information such as body fat percentage and Body Mass Index through a mobile app.

Pricing and Availability

The new HUAWEI Mate 10 will be available starting in late October in more than 15 countries and regions including Spain, UAE, Saudi Arabia, Malaysia, Singapore and Australia. The HUAWEI Mate 10 Pro will be available beginning in mid-November in more than two dozen countries, including Germany, France, Italy, UAE, Saudi Arabia, Malaysia, Singapore and Thailand. The Porsche Design HUAWEI Mate 10 will also be available starting in mid-November. The Huawei Mate 10 and Mate 10 Pro will also be available in Pakistan from November.

Device	Memory	Europe Price	Availability
HUAWEI Mate 10	64GB + 4GB	€699	Late October 2017
HUAWEI Mate 10 Pro	128GB+6GB	€799	Mid-November 2017
Porsche Design HUAWEI Mate 10	256GB + 6GB	€1395	Mid-November 2017

Witness the Global Launch Event of the world’s first “Intelligent Machine” - Huawei Mate 10

HUAWEI Consumer Business Group, a brand known for putting quality at the forefront of their product development, is now launching its most innovative device of this year – HUAWEI Mate 10. The revolutionary device HUAWEI Mate 10 is going to be launched at Munich, Germany and will be live to watch at 5 PMOctober 16, 2017 Pakistan time.

Huawei is inviting everyone to be a part of unveiling this amazing “Intelligent Machine” by visiting:

Youtube:

https://www.youtube.com/watch?v=XVXytij8Rno.

Facebook:

https://www.facebook.com/huaweimobile/videos/1583199948393009

Twitter:

https://twitter.com/huaweimobile

Described as the ‘the real AI phone’, the Mate 10 is a game-changing device, which “sees”, “thinks” and “learns” with built-in AI, maximizing the user’s productivity by closely following patterns and habits, intuitively offering help and support to become a legit “intelligent machine”

The good news for Pakistan is this “intelligent machine” will be available in November.

Huawei is committed to developing smart devices into intelligent devices by building end-to-end capabilities that support coordinated development of chips, devices, and the cloud. The ultimate goal is to provide a significantly better user experience.